Tag: Nielsen

Browse our Latest articles!

iHeartMedia Cuts KiddChris From Cincinnati’s WEBN

"They took a chance on me, and because of that chance, they gave me and my family an incredible life."

CNN Hires Davis Winkie as National Security and Nuclear Threats Reporter

Winkie comes to CNN after covering the White House, nuclear threats, and national security for USA Today from Atlanta and Washington, D.C.

Mike Tirico Hints At Desire To Call His First Major League Baseball Game

"At some point, I'd love to get a couple innings in during my career."

Greg Street, Dallas McCade Among 2026 Georgia Radio Hall of Fame Inductees

"Local radio halls of fame deserve the same celebration as national honors"

Nielsen: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Is Your Radio Station’s Target Demo 31 to 47?

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...

Meet the Leaders: Tina Murley, Beasley Media Group

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Three Minutes And Emotional Impact = Better Ratings

Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.

Radio Stations Should Invest in Qualitative Research

After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...

Red, Blue, or Purple?  Nielsen Has Them All!

Somewhere along the way, we became color conscious in this country. I’m not talking about race or ethnicity, but party affiliation. Republicans are red,...

Nielsen Gives a Two Minute Warning

Among the other things I do in my semi-retirement is hold membership on the National Association of Broadcasters Committee on Local Radio Audience Measurement,...

Nielsen Audio Discovers the Internet…Again!

It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...

Radio Ratings: A Single Point of Failure

Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...

Democratic National Convention Audience Grows During Second Night of Coverage

Once again, MSNBC led coverage of the event with 4.8 million viewers.

Popular

CNN Hires Davis Winkie as National Security and Nuclear Threats Reporter

Winkie comes to CNN after covering the White House, nuclear threats, and national security for USA Today from Atlanta and Washington, D.C.

Mike Tirico Hints At Desire To Call His First Major League Baseball Game

"At some point, I'd love to get a couple innings in during my career."

Greg Street, Dallas McCade Among 2026 Georgia Radio Hall of Fame Inductees

"Local radio halls of fame deserve the same celebration as national honors"

Ben Shapiro Open to Appearing on The Jeremy Boreing Show

Boreing has admitted that he has not spoken to either since he left The Daily Wire more than a year ago