Tag: Nielsen
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And You Thought Radio Had It Bad…
Under the heading of “misery loves company”, it could be worse. Just look at cable.
Should Radio Be More Optimistic?
Who out there in radio is doing something new and different and can point to some success?
NFL Scores Top 16 Most-Watched Programs in October
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Broadcast TV Sees October Uptick in Latest Nielsen Data From ‘The Gauge’
Despite the more than 3% gains for broadcast TV in recent months, it still lags behind cable and streaming.
It’s Christmas Time for Radio Stations Again!
Make sure your 100KW signal is getting maximum credit wherever it can be heard, and the network folks will thank you for it.
Nielsen Officially Moving to 3-Minute Qualifier for PPM Collection
"This enhancement to Nielsen radio currency is a direct result of the engagement and feedback we’ve received from our broadcast, agency, and advertiser clients."
New Nielsen Ratings Rules Don’t Solve Our Biggest Problems
“Those higher numbers are meaningless. I don’t think it takes much critical thinking to realize that.”
How Would Audio Measurement Change if Nielsen Faced Stiffer Competition?
What would audio look like if we had only reach and much of the data were modeled?
Innovation For Your News Talk Radio Station in 2025
For whatever reason, News Talk Hosts suck at being showmen or show women. We are in showbusiness.
How Important is Media Industry Coverage to Media Industry Professionals?
"I wondered if media executives consider what we're doing important. If we stopped covering the business and shut down tomorrow, how much would it matter?"