Tag: Nielsen
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‘Outliers’ in Nielsen Audio Ratings
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.
An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates
We’re in the midst of the political season which means a lot of polling. Surveys aren’t perfect and in fact, are getting harder to...
105.9 The Mountain, Asheville, NC Draws Rebuke From Nielsen
Morning show co-host Rich “Rizzo” Deaver posted a video that Nielsen says discusses methodology and the importance of recall in a diary market.
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released June Monthly and Spring 2024 quarterly ratings.
Streaming TV Reaches New Heights in Latest Nielsen Report
YouTube accounted for the most streaming TV viewing, with 9.9% of total day watching.
A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis
It makes sense to analyze your stations and your competition at this level because every quarter hour matters.
FOX Sports Draws 1.59 Million Viewers for UFL Championship Game
This year's championship game, which was called by Curt Menefee and Joel Klatt and also featured a visit from Tom Brady in the booth, peaked at 1,723,000 viewers from 6:15 p.m. to 6:30 p.m. ET.
How to Use Nielsen to Look Through Full PPM Samples
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.
How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable.