Tag: Nielsen
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A Few More Minutes About Nielsen’s Three Minutes
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
NFL, NCAA Football Return Leads The Walt Disney Company to Top TV Spot, Nielsen Data Shows
ESPN (+101%) and ESPN2 (+165%) saw triple-digit increases in audience sizes during the month, while ABC was up 25% during the month.
Radio Stations Enjoy Greater Success When Prioritizing the Music and Eliminating Bad Songs
Focusing on the content that comprises 75-80% of an hour of your radio station is the most important place to start - the music.
Radio Hosts and Advertisers Need to Watch Their Language!
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Nielsen: NFL Scores in September as Audiences Continue to Adapt to Multi-Platform Viewing
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Is Your Radio Station’s Target Demo 31 to 47?
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. Stay updated on the latest happenings by signing up to...
Meet the Leaders: Tina Murley, Beasley Media Group
Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...
Three Minutes And Emotional Impact = Better Ratings
Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.
Radio Stations Should Invest in Qualitative Research
After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...
Red, Blue, or Purple? Nielsen Has Them All!
Somewhere along the way, we became color conscious in this country. I’m not talking about race or ethnicity, but party affiliation. Republicans are red,...