Tag: Nielsen
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A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis
It makes sense to analyze your stations and your competition at this level because every quarter hour matters.
FOX Sports Draws 1.59 Million Viewers for UFL Championship Game
This year's championship game, which was called by Curt Menefee and Joel Klatt and also featured a visit from Tom Brady in the booth, peaked at 1,723,000 viewers from 6:15 p.m. to 6:30 p.m. ET.
How to Use Nielsen to Look Through Full PPM Samples
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.
How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable.
Nielsen Debuts The Media Distributor Gauge Showing TV Audience By Company
In the first report of the new gauge, 14 companies saw a 1.0% share or great of the total TV usage.
Long Record of Laziness By Nielsen to News/Talk Radio Continues
Commercial news/talk and non-commercial news/talk (public radio stations) are combined. Why? The reason is nothing more than laziness.
Edison Research Partners With Nielsen For New Audio Audience Trend Report
“This partnership between Nielsen and Edison sets the record straight: a marketer’s audio strategy that excludes AM/FM engagement is simply incomplete.”
Nielsen Can Avoid Recent Criticism With One Simple Move
Put the study out there for all of us in the industry to review and raise questions.
Nielsen Revises Market Rankings Ahead of Spring Ratings Period
Dallas has now surpassed San Francisco as the fourth largest market, according to Nielsen. With the slip, San Francisco drops to fifth.
Eastlan Ratings Expands Ratings Services in 3 Markets
“When we founded Eastlan in 1999, I don’t think any of us expected to still be growing 25 years later."