Tag: Nielsen
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To Nielsen or Not to Nielsen, That is the Question
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences.
Nielsen Ends Radio Ratings in 3 More Markets
In total, Nielsen has ended rating services for more than 30 markets since 2016.
Understanding the Nielsen Control Panel — Part 3
The CPR can be an incredibly useful tool for PPM markets if you do your best to get the most from it.
Is the Nielsen Paper Diary on Its Death Bed?
This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.
CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures
One of the big questions has been how much audience Taylor Swift added?
Political Campaigns Could Reach 17% More Voters With 20% of Budget Allocated to Radio, New Study Shows
“The portion of the population that isn’t reachable via TV could be the swing vote and what throws it over the top for a candidate.”
Is It Time For Radio to Back A Nielsen Competitor?
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.
Consistency is Key with Radio Advertising
Consistent advertising isn’t glamorous; it lacks the adrenaline rush of a flashy campaign yelling about buying from you by the end of the month. Yet, it’s the steady marathon that yields sustainable results.
How Nielsen Defines ‘Hispanic’
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.
Nielsen Moving Jobs Oversees In New Round of Layoffs
"Parts of our global workforce will be impacted. This process is expected to take time, and I know the uncertainty can be difficult."