Tag: Nielsen
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Political Campaigns Could Reach 17% More Voters With 20% of Budget Allocated to Radio, New Study Shows
“The portion of the population that isn’t reachable via TV could be the swing vote and what throws it over the top for a candidate.”
Is It Time For Radio to Back A Nielsen Competitor?
The TV/video industry has seen a number of Nielsen-wannabe competitors enter the fray and the industry has not only taken notice, but it’s also taken action as well.
Consistency is Key with Radio Advertising
Consistent advertising isn’t glamorous; it lacks the adrenaline rush of a flashy campaign yelling about buying from you by the end of the month. Yet, it’s the steady marathon that yields sustainable results.
How Nielsen Defines ‘Hispanic’
Keep in mind that Hispanic is not a race, but an ethnicity. Good survey practice requires that race and ethnicity questions be kept separate, and Nielsen does that.
Nielsen Moving Jobs Oversees In New Round of Layoffs
"Parts of our global workforce will be impacted. This process is expected to take time, and I know the uncertainty can be difficult."
How to Use Underutilized Nielsen Data to Your Advantage
Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage.
Nielsen Ceasing RADAR Network Radio Ratings
RADAR was founded in 1972 as a method of measurement for network ad buyers to ensure their spots were running as promised.
Nielsen to Return to Using Amazon Prime Video Data for Thursday Night Football Ratings
Nielsen initially planned to use Amazon's data, but reneged after industry pushback.
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
Warren Jenson Elevated to President at Nielsen
Jansen has more the three decades of experience in the executive suit, serving as the CFO for several Fortune 500 companies, including Delta Airlines and Amazon, among others.