Tag: Nielsen
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PPM: What About the Children?
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...
Nielsen Should Change or Remove Its Exempt Stations Policy
When considering what to discuss in this column, I’m inclined to occasionally pontificate. You may not agree with my thoughts and that’s fine, but sometimes,...
Radio Station Imaging: When Is It Time to Make Changes?
Change can certainly be tempting, but how do you determine that it is time to reimage your radio station? I love listening to radio...
‘Outliers’ in Nielsen Audio Ratings
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.
An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates
We’re in the midst of the political season which means a lot of polling. Surveys aren’t perfect and in fact, are getting harder to...
105.9 The Mountain, Asheville, NC Draws Rebuke From Nielsen
Morning show co-host Rich “Rizzo” Deaver posted a video that Nielsen says discusses methodology and the importance of recall in a diary market.
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released June Monthly and Spring 2024 quarterly ratings.
Streaming TV Reaches New Heights in Latest Nielsen Report
YouTube accounted for the most streaming TV viewing, with 9.9% of total day watching.
A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis
It makes sense to analyze your stations and your competition at this level because every quarter hour matters.