Tag: Nielsen
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Nielsen Audio Discovers the Internet…Again!
It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...
Radio Ratings: A Single Point of Failure
Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...
Democratic National Convention Audience Grows During Second Night of Coverage
Once again, MSNBC led coverage of the event with 4.8 million viewers.
Nielsen Says July Saw a Rare Upswing in TV Viewing Due to Summer Olympics
For the second month in a row, streaming services have made television history with their unprecedented dominance. According to The Gauge from Nielsen, streaming...
PPM: What About the Children?
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...
Nielsen Should Change or Remove Its Exempt Stations Policy
When considering what to discuss in this column, I’m inclined to occasionally pontificate. You may not agree with my thoughts and that’s fine, but sometimes,...
Radio Station Imaging: When Is It Time to Make Changes?
Change can certainly be tempting, but how do you determine that it is time to reimage your radio station? I love listening to radio...
‘Outliers’ in Nielsen Audio Ratings
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...
Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings
Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.
An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates
We’re in the midst of the political season which means a lot of polling. Surveys aren’t perfect and in fact, are getting harder to...