Tag: Nielsen
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Three Minutes And Emotional Impact = Better Ratings
Reducing the quarter-hour impact from five to three minutes changes the math. But it doesn’t change the emotional impact of what we’re playing and saying in the moment.
Radio Stations Should Invest in Qualitative Research
After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...
Red, Blue, or Purple? Nielsen Has Them All!
Somewhere along the way, we became color conscious in this country. I’m not talking about race or ethnicity, but party affiliation. Republicans are red,...
Nielsen Gives a Two Minute Warning
Among the other things I do in my semi-retirement is hold membership on the National Association of Broadcasters Committee on Local Radio Audience Measurement,...
Nielsen Audio Discovers the Internet…Again!
It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...
Radio Ratings: A Single Point of Failure
Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...
Democratic National Convention Audience Grows During Second Night of Coverage
Once again, MSNBC led coverage of the event with 4.8 million viewers.
Nielsen Says July Saw a Rare Upswing in TV Viewing Due to Summer Olympics
For the second month in a row, streaming services have made television history with their unprecedented dominance. According to The Gauge from Nielsen, streaming...
PPM: What About the Children?
When PPM was commercialized in the ‘aughts, a couple of new weighting variables were added. For years, we knew that Arbitron weighted the diary service...
Nielsen Should Change or Remove Its Exempt Stations Policy
When considering what to discuss in this column, I’m inclined to occasionally pontificate. You may not agree with my thoughts and that’s fine, but sometimes,...