Tag: Nielsen
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Edison Research Partners With Nielsen For New Audio Audience Trend Report
“This partnership between Nielsen and Edison sets the record straight: a marketer’s audio strategy that excludes AM/FM engagement is simply incomplete.”
Nielsen Can Avoid Recent Criticism With One Simple Move
Put the study out there for all of us in the industry to review and raise questions.
Nielsen Revises Market Rankings Ahead of Spring Ratings Period
Dallas has now surpassed San Francisco as the fourth largest market, according to Nielsen. With the slip, San Francisco drops to fifth.
Eastlan Ratings Expands Ratings Services in 3 Markets
“When we founded Eastlan in 1999, I don’t think any of us expected to still be growing 25 years later."
To Nielsen or Not to Nielsen, That is the Question
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences.
Nielsen Ends Radio Ratings in 3 More Markets
In total, Nielsen has ended rating services for more than 30 markets since 2016.
Understanding the Nielsen Control Panel — Part 3
The CPR can be an incredibly useful tool for PPM markets if you do your best to get the most from it.
Is the Nielsen Paper Diary on Its Death Bed?
This is a good move considering the growth of these newer audio sources and also gives Nielsen some new sales opportunities, reflecting changes in the business.
CBS Can Thank Taylor Swift and Nielsen’s PPM for Super Bowl Figures
One of the big questions has been how much audience Taylor Swift added?
Political Campaigns Could Reach 17% More Voters With 20% of Budget Allocated to Radio, New Study Shows
“The portion of the population that isn’t reachable via TV could be the swing vote and what throws it over the top for a candidate.”