Tag: Nielsen
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How to Use Underutilized Nielsen Data to Your Advantage
Take a little time, at least once a year, to better understand who lives in your market, and how you make this work to your advantage.
Nielsen Ceasing RADAR Network Radio Ratings
RADAR was founded in 1972 as a method of measurement for network ad buyers to ensure their spots were running as promised.
Nielsen to Return to Using Amazon Prime Video Data for Thursday Night Football Ratings
Nielsen initially planned to use Amazon's data, but reneged after industry pushback.
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.
Warren Jenson Elevated to President at Nielsen
Jansen has more the three decades of experience in the executive suit, serving as the CFO for several Fortune 500 companies, including Delta Airlines and Amazon, among others.
What to Do When Ratings Say the Market can Support Another Sports Station
“When the numbers drop, evaluations start.”
How to Get Nielsen Credit for Streaming and Social Media Videos
The technical aspects aren’t always easy.
With Nielsen, Is There Life After 54?
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
Nielsen Study: NFL Games Just as Dominant on Radio as TV
“While these examples are far from a complete analysis of the NFL games on the radio, it does shed light on the dominance of the NFL on radio.”
Linear TV Viewership Returns to Majority in August
While the numbers are encouraging, the figures do represent a year-over-year decrease.