Tag: Nielsen

Browse our Latest articles!

Jesse Watters, Michael Knowles Headline First Crop of America Fest 2026 Speakers

The gathering brings together figures from conservative media, politics, and activism.

Dan Patrick “Disappointed” by Stephen A. Smith’s Handling of Lane Johnson’s Mental Health Comments on First Take

"Don't joke about that [mental health]. I would say you're better. I don't know if you are."

Joel Oxley: WTOP’s Core Mission Hasn’t Changed Despite Radio’s Evolution

"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."

College GameDay Forced Inside This Saturday Due To Hurricane Isaias

"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."

Radio Station Imaging: When Is It Time to Make Changes?

Change can certainly be tempting, but how do you determine that it is time to reimage your radio station? I love listening to radio...

‘Outliers’ in Nielsen Audio Ratings

Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...

Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings

Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.

An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates

We’re in the midst of the political season which means a lot of polling.  Surveys aren’t perfect and in fact, are getting harder to...

105.9 The Mountain, Asheville, NC Draws Rebuke From Nielsen

Morning show co-host Rich “Rizzo” Deaver posted a video that Nielsen says discusses methodology and the importance of recall in a diary market.

Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings

Nielsen has released June Monthly and Spring 2024 quarterly ratings.

Streaming TV Reaches New Heights in Latest Nielsen Report

YouTube accounted for the most streaming TV viewing, with 9.9% of total day watching.

A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis

It makes sense to analyze your stations and your competition at this level because every quarter hour matters.

FOX Sports Draws 1.59 Million Viewers for UFL Championship Game

This year's championship game, which was called by Curt Menefee and Joel Klatt and also featured a visit from Tom Brady in the booth, peaked at 1,723,000 viewers from 6:15 p.m. to 6:30 p.m. ET.

How to Use Nielsen to Look Through Full PPM Samples

You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.

Popular

Dan Patrick “Disappointed” by Stephen A. Smith’s Handling of Lane Johnson’s Mental Health Comments on First Take

"Don't joke about that [mental health]. I would say you're better. I don't know if you are."

Joel Oxley: WTOP’s Core Mission Hasn’t Changed Despite Radio’s Evolution

"Our advertising revenue when I started was 90% from ad agencies. Now, it’s 85% direct, so there’s been a really big difference in how business is done as well."

College GameDay Forced Inside This Saturday Due To Hurricane Isaias

"The university said it will not allow overnight camping at the coliseum. Instead, fans can begin lining up at the north and east entrances at 5:15 a.m. Saturday."