Tag: Nielsen

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Ernie Johnson Is Irreplaceable, but Inside the NBA Could Have a Future On ESPN

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"ESPN has an opportunity to use this moment not to preserve something that can never be replicated, but to build something that feels authentic to the next generation of basketball fans."

Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

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“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

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"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

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"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

‘Outliers’ in Nielsen Audio Ratings

Columns Dr. Ed Cohen Dr. Ed Cohen -
Last week, this column explained sampling error. It’s a Survey 101 concept, but rarely considered in the world of ratings. This week, we’ll go through another...

Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings

Music BMM Staff BMM Staff -
Nielsen has released the next round of June Monthly and Spring 2024 quarterly ratings.

An Error Doesn’t Mean a Mistake in Nielsen Audio Estimates

Columns Dr. Ed Cohen Dr. Ed Cohen -
We’re in the midst of the political season which means a lot of polling.  Surveys aren’t perfect and in fact, are getting harder to...

105.9 The Mountain, Asheville, NC Draws Rebuke From Nielsen

Music BMM Staff BMM Staff -
Morning show co-host Rich “Rizzo” Deaver posted a video that Nielsen says discusses methodology and the importance of recall in a diary market.

Nielsen 12+ June Monthly And Spring 2024 Quarterly Ratings

Music BMM Staff BMM Staff -
Nielsen has released June Monthly and Spring 2024 quarterly ratings.

Streaming TV Reaches New Heights in Latest Nielsen Report

Business BNM Staff BNM Staff -
YouTube accounted for the most streaming TV viewing, with 9.9% of total day watching.

A Step-By-Step Guide to Analyzing Nielsen Trends on a Quarter-Hour Basis

Columns Dr. Ed Cohen Dr. Ed Cohen -
It makes sense to analyze your stations and your competition at this level because every quarter hour matters.

FOX Sports Draws 1.59 Million Viewers for UFL Championship Game

Television BSM Staff BSM Staff -
This year's championship game, which was called by Curt Menefee and Joel Klatt and also featured a visit from Tom Brady in the booth, peaked at 1,723,000 viewers from 6:15 p.m. to 6:30 p.m. ET.

How to Use Nielsen to Look Through Full PPM Samples

Columns Dr. Ed Cohen Dr. Ed Cohen -
You can now review individual days for your stations as well as your competitors. Look to see if there are any particular spikes (positive or negative) that you can explain.

How Small-Market Stations Can Optimize Nielsen Ratings Despite Smaller Samples

Columns Dr. Ed Cohen Dr. Ed Cohen -
If you’re in one of these markets and don’t particularly like the averaging system, it’s understandable. 
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Why Connell McShane Believes NewsNation’s Election Night Coverage Is Like Political NFL RedZone

Features 0
“So on an election night, the election is the [sport]: who’s winning and why? How did we get to this point, or who said what about whom before we got to this point?”

How a Used Range Rover Made Paul Anderson Radio’s Agent

Features 0
"Talent don't need to be coddled...What talent need is an honest partner."

Inside Adam Smith’s Journey From Barstool Sports to 97.5 The Fanatic

Features 0
"It was a long recovery. For me and my family's sake, I wasn't even going to tip my toe in the water till I was absolutely ready to come back."

Why Catchphrases Are Not Content: A Radio Veteran’s Warning to Hosts

Columns 0
The catchphrase is like parsley on your plate at a fine restaurant. It adds a little specialness. The catchphrase should never be the main course.