Tag: Nielsen
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Nielsen Elevates Karthik Rao to CEO, Moves David Kenny to Executive Chairman
"Together with our talented employees, I look forward to positioning Nielsen for the next century and beyond."
Nielsen Abandons Plan to Use Amazon Data to Measure Thursday Night Football
"Nielsen first announced its plan to supplement its measurement of live, streaming programs with data from the streamers last month."
Nielsen Implementing Layoffs Affecting 9% of Workforce
A Nielsen spokesperson says the layoffs will “bring costs in line with our revenues and to ensure the company's financial strength for the future."
How to List Your Station With Nielsen for Maximum Ratings Results
This is an easy task that won’t require very much of your valuable time. Assuming you’re not planning to change a format, this is a “set it and forget it” task.
Nielsen: Complaints About Using Amazon Data ’Misleading & Inaccurate’
"We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world."
Nielsen to Use Internal Amazon Data to Measure Thursday Night Football Audience
"This marks the first time that Nielsen has agreed to use a company’s internal data in reporting ratings."
92% of Sports Bettors Are Loyal Sports Radio Listeners
"Afternoon drive time is particularly important to sports bettors. Content between 3 and 7 pm locally was heard by 71% of gamblers."
Why Do We Still Treat Ratings Like Gold?
"In 2023, we all agree they do not tell the full story of a station’s reach. Yet, our sellers cling to them and so does ownership."
Should Nielsen Have A Point of View?
If Nielsen is suggesting particular content, can we count on Nielsen to be neutral in terms of their data collection procedures?
In Nielsen Surveys, One Word Can Make All The Difference
There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”.