Tag: Nielsen
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What to Do When Ratings Say the Market can Support Another Sports Station
“When the numbers drop, evaluations start.”
With Nielsen, Is There Life After 54?
If the industry truly believes that Nielsen should offer more demos, it’s time to ask the relevant questions and get the answers.
Nielsen Study: NFL Games Just as Dominant on Radio as TV
“While these examples are far from a complete analysis of the NFL games on the radio, it does shed light on the dominance of the NFL on radio.”
Linear TV Viewership Returns to Majority in August
While the numbers are encouraging, the figures do represent a year-over-year decrease.
Nielsen Elevates Karthik Rao to CEO, Moves David Kenny to Executive Chairman
"Together with our talented employees, I look forward to positioning Nielsen for the next century and beyond."
Nielsen Abandons Plan to Use Amazon Data to Measure Thursday Night Football
"Nielsen first announced its plan to supplement its measurement of live, streaming programs with data from the streamers last month."
Nielsen Implementing Layoffs Affecting 9% of Workforce
A Nielsen spokesperson says the layoffs will “bring costs in line with our revenues and to ensure the company's financial strength for the future."
How to List Your Station With Nielsen for Maximum Ratings Results
This is an easy task that won’t require very much of your valuable time. Assuming you’re not planning to change a format, this is a “set it and forget it” task.
Nielsen: Complaints About Using Amazon Data ’Misleading & Inaccurate’
"We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world."
Nielsen to Use Internal Amazon Data to Measure Thursday Night Football Audience
"This marks the first time that Nielsen has agreed to use a company’s internal data in reporting ratings."