Tag: Nielsen
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92% of Sports Bettors Are Loyal Sports Radio Listeners
"Afternoon drive time is particularly important to sports bettors. Content between 3 and 7 pm locally was heard by 71% of gamblers."
Why Do We Still Treat Ratings Like Gold?
"In 2023, we all agree they do not tell the full story of a station’s reach. Yet, our sellers cling to them and so does ownership."
Should Nielsen Have A Point of View?
If Nielsen is suggesting particular content, can we count on Nielsen to be neutral in terms of their data collection procedures?
In Nielsen Surveys, One Word Can Make All The Difference
There are so many ways to screw up survey questions (and I’ve made my share of mistakes in the past), but let’s start by focusing on one word: “and”.
Nielsen Reveals AM Radio Listening By State Data
In the data provided by Nielsen, it revealed that one state sees more than 50% of its residents consume radio on the AM band.
AM Radio Still Has Challenges Despite Ford’s Reversal
An AM tuner in every car is good, but a new law won’t fix the underlying problems.
Buffalo, Chicago, Milwaukee Top Markets for AM Radio
"The study shows thirteen markets that have at least 40% of listeners using AM radio. Ten of them are in the Midwest."
Nielsen Will Face Many Questions With Major Methodology Changes
Let’s consider the potential reasons for differences in results between the paper diary and an online version.
Is The Radio Diary Dead?
Recent trade press articles disclosed that the paper version of the Nielsen Audio radio diary is to be killed off in the relatively near...
Why Radio Cume Matters
Think of cume as people sampling your content. They know who you are and maybe they don’t spend as much time with your station or show as you’d like, but they’re still showing up.