Tag: Nielsen
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Nielsen Canceling Radio Ratings In Seven Small Markets
The decision marks the first time the company has cancelled ratings reports for a market since ending collection of data for nine markets in 2020.
Study Shows Nielsen Undercounted Super Bowl Audience
"Data from nearly 5200 households was used in the survey. It showed that the average minute audience was 20% higher than originally thought."
Nielsen Sets Launch Date For New Viewership Measurement Project
"Nielsen One will allow advertisers and publishers to plan and transact using a single metric across linear and digital that is reliable, independent and standardized across the industry.”
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Orlando’s WDBO Is Delisted From the April PPM Ratings
PPM codes for WDBO-AM were retransmitted on WPYO-FM (95.3) from April 2-April 29.
Isn’t It Time For Another Ratings Innovation For Radio?
"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."
CNN’s Marilyn Monroe Special Scores Low Live Numbers Thanks To NFL Playoffs
"The first two hours of "Reframed: Marilyn Monroe" were down 13 percent in total viewers and down 17 percent among adults 25-54."
Nielsen Braces Clients For Potential Challenges As Covid-19 Surges
"Some delays in recruitment and slight volatility in intab levels could occur over the next month."
Meet The Market Managers – Tim McCarthy, 98.7 ESPN NY & ESPN LA 710
"When you work for a great company like ESPN, there are benefits and things you have to adapt to. I'd say the benefits far outweigh the other things that some may have an issue with."
Twelve Likes, Observations and Beliefs About Sports Media in 2020 and Beyond
“There were so many examples of great content, touching stories, head scratching decisions, and personality rants, but I’m going to focus on twelve things I liked, observed and remain bullish on heading into 2021.”