Tag: Nielsen
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Isn’t It Time For Another Ratings Innovation For Radio?
"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."
CNN’s Marilyn Monroe Special Scores Low Live Numbers Thanks To NFL Playoffs
"The first two hours of "Reframed: Marilyn Monroe" were down 13 percent in total viewers and down 17 percent among adults 25-54."
Nielsen Braces Clients For Potential Challenges As Covid-19 Surges
"Some delays in recruitment and slight volatility in intab levels could occur over the next month."
Meet The Market Managers – Tim McCarthy, 98.7 ESPN NY & ESPN LA 710
"When you work for a great company like ESPN, there are benefits and things you have to adapt to. I'd say the benefits far outweigh the other things that some may have an issue with."
Twelve Likes, Observations and Beliefs About Sports Media in 2020 and Beyond
“There were so many examples of great content, touching stories, head scratching decisions, and personality rants, but I’m going to focus on twelve things I liked, observed and remain bullish on heading into 2021.”
BSM Podcast – Season 5 – Episode 3 – Chris Oliviero, Entercom New York
"Entercom New York Market Manager Chris Oliviero explains why he returned to the business, how he feels about the state of WFAN and a reunion with Craig Carton, and more!"
BSM Programming Summit Day 2
We’re live in Chicago for day 2 of the inaugural Barrett Sports Media programming summit hosted by Jason Barrett. This blog will be updated...
Championship Sunday Presents Ratings Test For The NFL
Usually the AFC and NFC Championship games are saved for the elite quarterbacks. The NFL is used to seeing Tom Brady, Aaron Rodgers, Russell...
Playing The Game Without Coaches
Imagine this scenario. It's the fourth quarter, less than a minute left, your football team is down 1 point, and your offense is on...
SB50 Draws 49.0 Rating, Slightly Down From Last Year
Super Bowl 50, which featured the Denver Broncos versus the Carolina Panthers, resulted in a 49.0 overnight household rating/share in Nielsen’s largest 56 markets....