Tag: Nielsen

“I think it’s going to be a game changer for our smaller markets in terms of accurately capturing and measuring audiences.”

"The change in viewership makes Super Bowl LVII the most viewed television program in American history."

"The work is not yet done for Nielsen. The company did not get accreditation reinstated for its local television ratings, which are also suspended."

"At the end of the day, I think staying true to what we've always been, which is the best estimate of what the audience is actually doing at a granular level. And I think the more we're proving that out, the more trust we build." 

The decision marks the first time the company has cancelled ratings reports for a market since ending collection of data for nine markets in 2020.

"Data from nearly 5200 households was used in the survey. It showed that the average minute audience was 20% higher than originally thought."

"Nielsen One will allow advertisers and publishers to plan and transact using a single metric across linear and digital that is reliable, independent and standardized across the industry.”

The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.

PPM codes for WDBO-AM were retransmitted on WPYO-FM (95.3) from April 2-April 29.

"PPM, the last great innovation in measuring radio audiences, was rolled out fifteen years ago. That is multiple lifetimes in terms of technology."