"We try our best to respect the game and showcase and display it in a fashion that might be a little bit more appetizing for a different group of people that are watching alongside the best play commentators on Earth."
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
"We look forward to honoring the content that moved audiences in 2026 and continuing the Gracies’ long-standing investment in the people who will shape what comes next.”