For the second consecutive year, Crowd React Media has released its State of Spanish-Language Media report, with data on podcasting, television, and radio included.
One of the most interesting findings was that nearly 80% of Spanish-speaking adults surveyed said they still utilize cable television, while another 88% of viewers regularly watch local news programming.
AM/FM Radio remains an important part of the Spanish language ecosystem, the Crowd React Media data shows. 86% of respondents said Spanish-language radio helps them maintain a cultural identity, while an additional 66% said it helps influence their views.
“Unlike what we observed in our broader 2025 State of Media report, Spanish-language audiences haven’t hit the brakes on media consumption,” said Crowd React Media founding partner Katie Miller. “In fact, their habits remain strong and showing no signs of the pullback or platform fatigue we saw among general market
audiences in our English-language State of Media Report from earlier in 2025.”
The newly-released data from the company also shows that short-form video platforms like YouTube Shorts, TitkTok, and Instagram Reels are near ubiquitous in the Spanish-speaking community. 93% of those surveyed said they utilize short-form video content.
Meanwhile, 91% of those between the ages of 18-54 use YouTube for video, music, and podcast discovery.
“It’s the essential platform for content creators and advertisers,” the company said of the findings.
To view the entire 2025 State of Spanish-Language Media report, click here.
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