Tag: media research
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Edison Research: Podcast Listening Dominates AM/FM Radio in Younger Listeners
"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."
81% of Americans Listen to Online Audio Monthly, Edison Research’s Infinite Dial Data Shows
87% of those between the ages of 35-54 were monthly online audio users.
Spotify, Pandora, YouTube, and Amazon Only Reach 13% of Ad-Supported Audio Listeners, New Edison Research Data Shows
In only one demographic -- Persons 18-34 -- did an ad-supported digital audio platform reach double-digits, as Spotify hit 11% in that specific sector.
Why Data Should Inform Decisions—Not Replace Human Judgment
"We should never let AI decide what matters. We do!"
Edison Research Acquired By SSRS
"We look forward to delivering cutting-edge research in new and evolving areas.”
Toast to 10: How Barrett Media Has Benefitted Media Researchers
"Having a brand that covers the external and internal trends that are impacting us is vital."
Crowd React Media Releases 2025 State of Spanish-Language Media Report
"Spanish-language audiences haven’t hit the brakes on media consumption."
Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...
Why Amplifi Media CEO Steven Goldstein Believes Local Podcasting Remains Underused
"If you do not have an on-demand strategy where you're curating and harvesting additional listening opportunities, you're missing an opportunity."
Social Media Surpasses TV as Preferred Avenue for News Consumption, New Data Shows
Six separate apps saw double-digit usage rates, up from only two we saw a decade ago.