Tag: media research

Browse our Latest articles!

How Armstrong & Getty Built a Show by Refusing to Sound Like Anyone Else

0
"I think we decided very early in our careers — decades ago — that we were going to do it our way. And if we failed, we would never wonder, 'Gosh, I wonder what would happen if we'd done it our way.'"

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

0
"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

0
"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

0
"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Edison Research: Podcast Listening Dominates AM/FM Radio in Younger Listeners

Business BNM Staff BNM Staff -
"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."

81% of Americans Listen to Online Audio Monthly, Edison Research’s Infinite Dial Data Shows

Business BNM Staff BNM Staff -
87% of those between the ages of 35-54 were monthly online audio users.

Spotify, Pandora, YouTube, and Amazon Only Reach 13% of Ad-Supported Audio Listeners, New Edison Research Data Shows

Business BNM Staff BNM Staff -
In only one demographic -- Persons 18-34 -- did an ad-supported digital audio platform reach double-digits, as Spotify hit 11% in that specific sector.

Why Data Should Inform Decisions—Not Replace Human Judgment

Business Bob Lawrence Bob Lawrence -
"We should never let AI decide what matters. We do!"

Edison Research Acquired By SSRS

Business BNM Staff BNM Staff -
"We look forward to delivering cutting-edge research in new and evolving areas.”

Toast to 10: How Barrett Media Has Benefitted Media Researchers

Features Garrett Searight Garrett Searight -
"Having a brand that covers the external and internal trends that are impacting us is vital."

Crowd React Media Releases 2025 State of Spanish-Language Media Report

Business BNM Staff BNM Staff -
"Spanish-language audiences haven’t hit the brakes on media consumption."

Understanding Nielsen Audio’s Response Rate And Why It Matters for Your Radio Station

Columns Dr. Ed Cohen Dr. Ed Cohen -
It’s been a while since I tried to explain a part of the Nielsen Audio system that you may not know much about. So...

Why Amplifi Media CEO Steven Goldstein Believes Local Podcasting Remains Underused

Features Garrett Searight Garrett Searight -
"If you do not have an on-demand strategy where you're curating and harvesting additional listening opportunities, you're missing an opportunity."

Social Media Surpasses TV as Preferred Avenue for News Consumption, New Data Shows

Business BNM Staff BNM Staff -
Six separate apps saw double-digit usage rates, up from only two we saw a decade ago.
12Page 1 of 2

Popular

20 Brands In 20 Days: Brian Michel, KYGO & KOSI, Denver

20 Brands in 20 Days 0
"What you can't do is create for the community unless you really are part of it and have lived it."

The Industry According To: Frank Kramer, KLOS/Los Angeles

Features 0
"As much as we have fun in our ridiculousness, the fact that our community comes together to support each other and we are that conduit gives the show and myself more purpose and satisfaction."

Why Netflix Can’t ‘Netflix’ The Field Of Dreams Game

Columns 0
"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."

Why Ben & Woods’ Latest Extensions Could Be Their Grand Finale With 97.3 The Fan

Features 0
"I got fifteen and a half years in San Diego doing morning radio. The last eight with Ben have been the most magical. Anything beyond that is just gravy for me. Honestly, if I had my way, this would be the last contract maybe."