SSRS, the full-service marketing and survey research firm, has announced plans to acquire Edison Research.
Edison Research was founded in 2003 by Larry Rosin and Joe Lenski and is widely known for its Share of Ear study, The Infinite Dial study, podcast/audio research, as well as election and market research.
“Joining SSRS marks an exciting new chapter for Edison Research,” said co-founder and President Larry Rosin. “Both companies are dedicated to rigorous methodologies, trusted insights, and advancing the field of research. Together, we will build on Edison’s legacy in audio and election studies while creating new opportunities for growth.”
“Collectively, our organizations bring unmatched expertise across qualitative and quantitative research, media insights, and public opinion measurement,” added co-founder Joe Lenski. “We look forward to delivering cutting-edge research in new and evolving areas.”
Rosin and Lenski will join the leadership group of SSRS when the acquisition becomes official.
“By bringing Edison Research and SSRS together, we’re combining two teams with a shared passion for research and innovation,” SSRS President Melissa Herrmann shared. “Our alliance expands the ways we can support our research partners and deepens our ability to help the public, media, and policymakers make sense of how people think, vote, and engage with the world. We are moving into the future as one team—ready for what’s next.”
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