Tag: Edison Research

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Mary Berner Can’t Stay Silent on Cumulus Media’s San Francisco Mess With Greg Papa and KNBR

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"When markets endure damage like this repeatedly, executives have to look closer at what's going on and set things right."

Four Voices, One Theme: MSBC 38 Was About Authenticity

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"I left thinking less about how to simply survive the next chapter of my career, and more about how I want to build one that is sustainable."

Why Politics Isn’t Optional for Clay Travis’ New Sports Media Venture

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Clay Travis didn't stumble into politics by accident. He built his entire brand around it, deliberately and consistently, over several years.

Why the FCC Killing the TV Ownership Cap Is Closing the Barn Door

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In 1970, newspapers were doing OK, still making money from subscriptions, display advertising, and want ads (remember those?). Many big markets had two papers, and perhaps one was "failing." Who could have accurately predicted where the newspaper business would be in 2026?

Edison Research: On-Demand Audio Consumption Widens Lead Over Linear

Business John Mamola John Mamola -
"On-demand platforms, including streaming music and podcasts, now account for 56% of all audio time in 2026, according to Edison Research's Share of Ear."

Edison Research: Americans Spending Four Times Longer With Podcasts Than Ten Years Ago

Business John Mamola John Mamola -
"Total podcast consumption time, a measure that accounts for both consumer growth and the increase in time we commit to podcasts, showcases to advertisers just how massive the medium has become."

Video Podcast Time Virtually Mirrors Audio-Only Podcasts, New Edison Research Data Shows

Business Garrett Searight Garrett Searight -
"Both types of consumption are virtually the same. There’s a lot of it. There’s a lot of people who listen to audio only. And there’s a lot of people who watch actively.”

14% of Weekly Listeners Use Netflix For Podcast Viewing

Business Garrett Searight Garrett Searight -
The data comes after Netflix recently struck a nine-digit deal with Jay Shetty's On Purpose podcast.

The Digital Advantage Independent News Creators Can’t Afford to Leave on the Table

Columns Garrett Searight Garrett Searight -
Independent creators who've already cultivated younger followings are sitting on something more valuable than raw numbers. They're sitting on loyalty.

Why the Gen Z Audience Needs Personality-Driven Urban Radio

Columns Bethany Kent Bethany Kent -
"Young listeners crave community and connection. They just consume it differently right now."

The Herd w/Colin Cowherd Reaches Record High in Q1 Edison Research Podcast Ranker

Sports BSM Staff BSM Staff -
"Edison reports seven sports-specific podcasts landed inside the Top 50, reinforcing the category’s continued growth and relevance."

Edison Research: Podcast Listening Dominates AM/FM Radio in Younger Listeners

Business BNM Staff BNM Staff -
"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."

81% of Americans Listen to Online Audio Monthly, Edison Research’s Infinite Dial Data Shows

Business BNM Staff BNM Staff -
87% of those between the ages of 35-54 were monthly online audio users.

AM/FM Radio Reaches New In-Car Usage Highs, Edison Research Data Shows

Business BNM Staff BNM Staff -
Of all ad-supported in-car listening, 83% is spent with AM/FM radio.
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Four Voices, One Theme: MSBC 38 Was About Authenticity

Columns 0
"I left thinking less about how to simply survive the next chapter of my career, and more about how I want to build one that is sustainable."

Why Politics Isn’t Optional for Clay Travis’ New Sports Media Venture

Columns 0
Clay Travis didn't stumble into politics by accident. He built his entire brand around it, deliberately and consistently, over several years.

Why the FCC Killing the TV Ownership Cap Is Closing the Barn Door

Columns 0
In 1970, newspapers were doing OK, still making money from subscriptions, display advertising, and want ads (remember those?). Many big markets had two papers, and perhaps one was "failing." Who could have accurately predicted where the newspaper business would be in 2026?

20 Brands In 20 Days: Brady Marks, 107.3 Alternative Cleveland

20 Brands in 20 Days 0
"I was taught a lot at the station, so I'm a big believer in it. I'm a product of it."