Tag: Edison Research
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Edison Research: AM/FM Dominates Ad-Supported Car Audio
"Advertisers chasing young listeners therefore still find most of them on broadcast frequencies."
Edison Research: On-Demand Audio Consumption Widens Lead Over Linear
"On-demand platforms, including streaming music and podcasts, now account for 56% of all audio time in 2026, according to Edison Research's Share of Ear."
Edison Research: Americans Spending Four Times Longer With Podcasts Than Ten Years Ago
"Total podcast consumption time, a measure that accounts for both consumer growth and the increase in time we commit to podcasts, showcases to advertisers just how massive the medium has become."
Video Podcast Time Virtually Mirrors Audio-Only Podcasts, New Edison Research Data Shows
"Both types of consumption are virtually the same. There’s a lot of it. There’s a lot of people who listen to audio only. And there’s a lot of people who watch actively.”
14% of Weekly Listeners Use Netflix For Podcast Viewing
The data comes after Netflix recently struck a nine-digit deal with Jay Shetty's On Purpose podcast.
The Digital Advantage Independent News Creators Can’t Afford to Leave on the Table
Independent creators who've already cultivated younger followings are sitting on something more valuable than raw numbers. They're sitting on loyalty.
Why the Gen Z Audience Needs Personality-Driven Urban Radio
"Young listeners crave community and connection. They just consume it differently right now."
The Herd w/Colin Cowherd Reaches Record High in Q1 Edison Research Podcast Ranker
"Edison reports seven sports-specific podcasts landed inside the Top 50, reinforcing the category’s continued growth and relevance."
Edison Research: Podcast Listening Dominates AM/FM Radio in Younger Listeners
"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."
81% of Americans Listen to Online Audio Monthly, Edison Research’s Infinite Dial Data Shows
87% of those between the ages of 35-54 were monthly online audio users.