Tag: Edison Research
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Why the Gen Z Audience Needs Personality-Driven Urban Radio
"Young listeners crave community and connection. They just consume it differently right now."
The Herd w/Colin Cowherd Reaches Record High in Q1 Edison Research Podcast Ranker
"Edison reports seven sports-specific podcasts landed inside the Top 50, reinforcing the category’s continued growth and relevance."
Edison Research: Podcast Listening Dominates AM/FM Radio in Younger Listeners
"The dominance of podcast listening among younger age cohorts can certainly be attributed to their preference for on-demand content that also includes visual elements, qualities specific to podcasts and not radio."
81% of Americans Listen to Online Audio Monthly, Edison Research’s Infinite Dial Data Shows
87% of those between the ages of 35-54 were monthly online audio users.
AM/FM Radio Reaches New In-Car Usage Highs, Edison Research Data Shows
Of all ad-supported in-car listening, 83% is spent with AM/FM radio.
How is Talk Radio Going to Address Its Podcast Problem?
This is the moment where leaders in the format have two choices. You can plug your ears and shout “la, la, la, la, la,” or you can do something about it.
Podcast Listening Surpasses AM/FM Radio Spoken Word Listening For First Time, New Edison Research Data Shows
Spoken word audio listening accounts for 25% of all daily time spent with audio, the Edison Research study shows.
Westwood One Study Shows Sports Radio Flourishing With Revenue, Streaming, In-Car Listening
"Over the past decade, the number of sports-formatted AM/FM stations has climbed 14%, while revenue shares, as measured by Miller Kaplan, have surged 38%."
Nicolle Wallace, Brett Cooper, Show From Megyn Kelly’s Network Earn Spots on Edison Research’s Top 10 New Podcasts of 2025
The list consists of the programs that earned the largest weekly U.S. audiences that debuted in 2025, according to Edison Research's podcast metrics.
Median Age of First Time Podcast Listener is 35, New Edison Research Data Shows
"Half of first-years may be under the age of 35, but that also means half are over 35. That’s a healthy sign that the medium appeals to everyone."