Tag: Edison Research
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Share of Ear Survey: Most Radio Listening Still Done Via Broadcast Signal
"Among people 13 and older, 86% preferred to listen to their favorite station via the over-the-air signal."
Craig Schwalb, Larry Rosin, Mike McVay, McGraw Milhaven & Greg Moceri Join the BNM Summit Lineup
"Each of these gentlemen possess a wealth of knowledge and experience, and we look forward to having them share their insights this September in Nashville."
Joe D’Angelo of Xperi, Larry Rosin of Edison Research to Host Sessions at the 2023 BSM Summit
"Having smart people in the room with actionable information is important and I'm thrilled that Larry and Joe are able to make time to join us in LA."
Be Wary Of Shoddy Research As 2023 Approaches
I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.
Radio’s Illness Is Its Public Perception
To borrow a line from Clark Griswold, "Where's The Tylenol?" If you've invested time reading the headlines about the radio business lately, chances are you...
Sports Radio Is Thinking But Not Acting Social
Satisfying the wants and needs of the audience is a daily priority for every sports radio executive, host and employee. But when advancing the...