Tag: Edison Research
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AM/FM Radio Still Largest Spoken Word Audio Medium, Podcasting Closing Gap
“Podcasting’s share of spoken word will almost surely surpass that of AM/FM within a few more years.”
SiriusXM Media, GroupM and Edison Research Release New Sports Audio Report
"Family, community, and emotion drive this passion unlike any other. What brand wouldn’t want to be associated with this level of devotion?”
Edison Research Celebrates 30th Anniversary
"We are grateful for your support in reaching this significant milestone!"
Podcast Listening Reaches New Heights in Latest Edison Research Report
"Today's insights, alongside industry metrics, are valuable tools for anyone looking connect with their audiences more effectively."
Julie Talbott, Kevin DeLany, Steve Moore, Jeff Wade, Larry Rosin and Laura Ivey Join the 2024 BNM Summit Lineup
"We've previously announced 19 top-notch broadcasters for the 2024 BNM Summit. Today, we're adding six more to the list, expanding our speakers group to twenty five."
Edison Research Partners With Nielsen For New Audio Audience Trend Report
“This partnership between Nielsen and Edison sets the record straight: a marketer’s audio strategy that excludes AM/FM engagement is simply incomplete.”
SiriusXM Media, GroupM and Edison Research Team Up for Sports Audio Report
The report notes sports fans spend six hours and 26 minutes with audio content each day—that’s over two hours more than the average American spends listening to audio.
Edison Research: ‘The Dale Jr. Download’ Ranks No. 4 in Podcast Listener Exclusivity
The podcast has been on the air since 2017 and discusses a variety of topics pertaining to racecar driving, and is available on all major podcasting platforms.
Edison Research President Larry Rosin: I’d Be Surprised if Podcast Listening Has Hit Peak
"I think there's a good shot that this number will be fully within the nine-figure range come next year.”
Podcast Reach Equal to TV in 18-34 Demo, New Edison Research Study Shows
Meanwhile, AM/FM radio remains the dominant player, with 77% claiming they are weekly users.