Tag: Edison Research
Browse our Latest articles!
Edison Research Partners With Nielsen For New Audio Audience Trend Report
“This partnership between Nielsen and Edison sets the record straight: a marketer’s audio strategy that excludes AM/FM engagement is simply incomplete.”
SiriusXM Media, GroupM and Edison Research Team Up for Sports Audio Report
The report notes sports fans spend six hours and 26 minutes with audio content each day—that’s over two hours more than the average American spends listening to audio.
Edison Research: ‘The Dale Jr. Download’ Ranks No. 4 in Podcast Listener Exclusivity
The podcast has been on the air since 2017 and discusses a variety of topics pertaining to racecar driving, and is available on all major podcasting platforms.
Edison Research President Larry Rosin: I’d Be Surprised if Podcast Listening Has Hit Peak
"I think there's a good shot that this number will be fully within the nine-figure range come next year.”
Podcast Reach Equal to TV in 18-34 Demo, New Edison Research Study Shows
Meanwhile, AM/FM radio remains the dominant player, with 77% claiming they are weekly users.
X Usage Drops 30% Since Elon Musk Purchase, New Edison Research Study Shows
Respondents also showed a decline in both monthly and weekly usage of the Elon Musk-owned platform.
AM/FM Radio Still Dominates Rural Areas, New Edison Report Shows
In rural areas, 43% of time spent with audio was with AM/FM radio, compared to 36% for suburban and 34% for urban dwellers.
2024 Edison Research Share of Ear Shows the Good and Bad of Radio’s Future
Radio is seeing a drop-off, but audio consumption isn't in the same boat, and that's a key distinction going forward.
AM/FM Radio Streaming Audience Doubled Since 2015, New Research Shows
In total, 13% of time spent listening is spent with AM/FM streams in people 13+. That figure represents a jump up from 6% in 2015.
AM/FM Radio Continues Popularity in Latest Edison Research Share of Ear Study
AM/FM radio continues to be a popular choice for daily audio consumption, making up 37% of the total share.