Tag: Edison Research
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Podcast Reach Equal to TV in 18-34 Demo, New Edison Research Study Shows
Meanwhile, AM/FM radio remains the dominant player, with 77% claiming they are weekly users.
X Usage Drops 30% Since Elon Musk Purchase, New Edison Research Study Shows
Respondents also showed a decline in both monthly and weekly usage of the Elon Musk-owned platform.
AM/FM Radio Still Dominates Rural Areas, New Edison Report Shows
In rural areas, 43% of time spent with audio was with AM/FM radio, compared to 36% for suburban and 34% for urban dwellers.
2024 Edison Research Share of Ear Shows the Good and Bad of Radio’s Future
Radio is seeing a drop-off, but audio consumption isn't in the same boat, and that's a key distinction going forward.
AM/FM Radio Streaming Audience Doubled Since 2015, New Research Shows
In total, 13% of time spent listening is spent with AM/FM streams in people 13+. That figure represents a jump up from 6% in 2015.
AM/FM Radio Continues Popularity in Latest Edison Research Share of Ear Study
AM/FM radio continues to be a popular choice for daily audio consumption, making up 37% of the total share.
Share of Ear Survey: Most Radio Listening Still Done Via Broadcast Signal
"Among people 13 and older, 86% preferred to listen to their favorite station via the over-the-air signal."
Craig Schwalb, Larry Rosin, Mike McVay, McGraw Milhaven & Greg Moceri Join the BNM Summit Lineup
"Each of these gentlemen possess a wealth of knowledge and experience, and we look forward to having them share their insights this September in Nashville."
Joe D’Angelo of Xperi, Larry Rosin of Edison Research to Host Sessions at the 2023 BSM Summit
"Having smart people in the room with actionable information is important and I'm thrilled that Larry and Joe are able to make time to join us in LA."
Be Wary Of Shoddy Research As 2023 Approaches
I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.