Tag: Edison Research
Browse our Latest articles!
Digging Through Data: Larry Rosin, Edison Research
Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.
Audio Listening Nearing Pre-Pandemic Levels, New Edison Research Data Shows
Daily time spent listening at home continued to drop in 2024 from its 2022 peak.
69% of All News Audio Content Consumed on AM/FM Radio, New Edison Research Data Shows
The Edison Share of Ear study also shows that podcasting has taken the lead in the talk category.
In-Car Listening on Mobile Devices Nearly Doubles in Past Decade, Edison Research Study Shows
The report from Edison Research comes as an estimated 80 million Americans will travel more than 50 miles for Thanksgiving festivities this week, according to AAA.
Podcasts From Joe Rogan, Dan Bongino, Tucker Carlson, Ben Shapiro, Dave Ramsey, Megyn Kelly Top Edison Research 3rd Quarter Rankings
The podcast ranker takes data collected during the quarter from 5,000 weekly podcast consumers age 13 and older.
AM/FM Radio Dominates Time Spent Listening By Audio Users, Nielsen/Edison Research Data Shows
During the months of July, August, and September, listeners spent 67% of their daily time with ad-supported audio with radio.
Westwood One Touts Radio’s Strength But Misses Key Points
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."
Edison Research Share of Ear Study Shows Spoken Word Audio Growing in Popularity with Younger Demographics
"Young people have embraced this medium that uses spoken word instead of music to speak to their demographic."
Ben Shapiro, Dan Bongino, Tucker Carlson, Chris Hayes, and Rachel Maddow on Edison Research List of Top 10 Conservatve/Liberal Podcasts
The company points out that the rankings are not based on the political party of listeners, but rather the content of the programs before being ranked on average total weekly audiences.
Consumers Are Screaming At Radio ‘Give Me Personalities’
BUT, more so than “the good old days” consumers are screaming to radio “give me personalities