Tag: Edison Research

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How George Kamel Uses TikTok and YouTube to Spread Dave Ramsey’s Personal Finance Message

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"People are tired of being monologued to. They can get information a thousand ways. What they can't get is an interpretation of that information or an experiential version of that information with real people."

How Radio Lost the Hustle to Local Campaigns

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"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

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"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

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“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Podcasts From Joe Rogan, Dan Bongino, Tucker Carlson, Ben Shapiro, Dave Ramsey, Megyn Kelly Top Edison Research 3rd Quarter Rankings

Radio BNM Staff BNM Staff -
The podcast ranker takes data collected during the quarter from 5,000 weekly podcast consumers age 13 and older.

AM/FM Radio Dominates Time Spent Listening By Audio Users, Nielsen/Edison Research Data Shows

Business BNM Staff BNM Staff -
During the months of July, August, and September, listeners spent 67% of their daily time with ad-supported audio with radio.

Westwood One Touts Radio’s Strength But Misses Key Points

Columns BMM Staff BMM Staff -
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."

Edison Research Share of Ear Study Shows Spoken Word Audio Growing in Popularity with Younger Demographics

Business BNM Staff BNM Staff -
"Young people have embraced this medium that uses spoken word instead of music to speak to their demographic."

Ben Shapiro, Dan Bongino, Tucker Carlson, Chris Hayes, and Rachel Maddow on Edison Research List of Top 10 Conservatve/Liberal Podcasts

Radio BNM Staff BNM Staff -
The company points out that the rankings are not based on the political party of listeners, but rather the content of the programs before being ranked on average total weekly audiences.

Consumers Are Screaming At Radio ‘Give Me Personalities’

Columns Robby Bridges Robby Bridges -
BUT, more so than “the good old days” consumers are screaming to radio “give me personalities

Futuri CEO Daniel Anstandig Looks to Spark New Ideas on AI in Media at the BNM Summit

Features Krystina Alarcon Carroll Krystina Alarcon Carroll -
As Media companies look to the future and make decisions on if they should use Artificial Intelligence, Daniel Anstandig, CEO of Futuri, believes it's...

Joe Rogan Leads Edison Research Podcast Charts During Second Quarter

Radio BNM Staff BNM Staff -
That continued a streak by Joe Rogan of finishing as the top-ranked show in each ranking Edison Research has released.

Edison Research ‘Music Discovery Report’ Shows Radio Still Important

Radio BMM Staff BMM Staff -
Despite the rise of social media, word of mouth, YouTube, and AM/FM radio remain significant factors in music discovery.

Audio Advertising Research: Insights for Radio Ad Buyers

Business Jeff Caves Jeff Caves -
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...
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How Radio Lost the Hustle to Local Campaigns

Columns 0
"Don’t expect people who don’t already know your radio station to simply stumble across it.

Why Laz Diaz’s Retirement Provides a Powerful Lesson for Sports Radio Veterans

Columns 0
"The people who helped build sports radio have every right to be proud of what they accomplished. But they also have an opportunity — and a responsibility — to explain to the next generation why it was worth doing in the first place."

Jenny Matthews, Jagger Take KC’s 106.5 The Wolf To New York 

Features 0
“I’m not gonna lie, I was terrified because I truly was a person who always said I don’t like country! But I quickly realized I actually love country music. I just didn’t realize it.”

Should Nielsen Create a Low-Cost Ratings Service for Small Radio Markets?

Columns 0
I'm not privy to anything Nielsen may be planning, but is it time for the company to consider a low-cost option for small markets?