Tag: Edison Research
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Westwood One Touts Radio’s Strength But Misses Key Points
"If we truly insist on comparing ad-supported platforms, we have to consider that the market has exponentially expanded with the global reach of radio stations thanks to the Internet."
Edison Research Share of Ear Study Shows Spoken Word Audio Growing in Popularity with Younger Demographics
"Young people have embraced this medium that uses spoken word instead of music to speak to their demographic."
Ben Shapiro, Dan Bongino, Tucker Carlson, Chris Hayes, and Rachel Maddow on Edison Research List of Top 10 Conservatve/Liberal Podcasts
The company points out that the rankings are not based on the political party of listeners, but rather the content of the programs before being ranked on average total weekly audiences.
Consumers Are Screaming At Radio ‘Give Me Personalities’
BUT, more so than “the good old days” consumers are screaming to radio “give me personalities
Futuri CEO Daniel Anstandig Looks to Spark New Ideas on AI in Media at the BNM Summit
As Media companies look to the future and make decisions on if they should use Artificial Intelligence, Daniel Anstandig, CEO of Futuri, believes it's...
Joe Rogan Leads Edison Research Podcast Charts During Second Quarter
That continued a streak by Joe Rogan of finishing as the top-ranked show in each ranking Edison Research has released.
Edison Research ‘Music Discovery Report’ Shows Radio Still Important
Despite the rise of social media, word of mouth, YouTube, and AM/FM radio remain significant factors in music discovery.
Audio Advertising Research: Insights for Radio Ad Buyers
Suppose you are an audio advertising buyer or seller and want the most effective ways to reach your target audience. Read on. Podcasts, digital...
SiriusXM Media, GroupM and Edison Research Release New Sports Audio Report on Female Fans
The report found 57% of female sports fans “frequently” or “occasionally” listened to sports audio content in the last year showing that sports audio plays a big role in female sports fandom.
AM/FM Radio Still Largest Spoken Word Audio Medium, Podcasting Closing Gap
“Podcasting’s share of spoken word will almost surely surpass that of AM/FM within a few more years.”