The news of expanded AM/FM radio listening comes on the heels of a report that 64% of companies have now asked employees to return to the office in at least some capacity.
Much like the expected demise of radio in the ‘50s after television took off, the business is not dead yet, but there are plenty of competitors who would gladly help kill it off.
"When high profile people are accessible anytime of the day by the entire world, they're going to hear a lot of noise. Sometimes those tweets are designed to generate a negative reaction, and our industry's most passionate people can't always look away."
The selections from Edison Research are "based on the highest average weekly audience throughout their debut year, demonstrating significant listener engagement and impact."
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."