A new milestone in audio consumption has been reached. Edison Research’s latest Share of Ear study reveals that podcast listening among 18- to 29-year-olds...
"Creating excuses is easy. Finding solutions is harder. But they do exist. Whether you choose to invest the time necessary to grow professionally is a different matter."
While video podcast consumption is now included for the first time in Edison’s Infinite Dial study, the company stated that weekly listening would have increased regardless of that change.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."