Tag: Edison Research
Browse our Latest articles!
What the Latest Edison Research Share of Ear Data Means for the Radio Industry
"The variable that matters the most by far, is age. It's like three different worlds."
Podcasts Now Equal AM/FM Radio in 18 to 29 Demo, Edison Research Data Shows
A new milestone in audio consumption has been reached. Edison Research’s latest Share of Ear study reveals that podcast listening among 18- to 29-year-olds...
Nielsen, Edison Research Pair for New Podcast Advertising Planning Tool
“Our strategic partnership will help advertisers better understand the power of podcasting and its role in the broader media landscape.”
The Joe Rogan Experience, Spotify Earn Top Spots in Edison Research 2nd Quarter Podcast Rankings
Spotify, SiriusXM, and iHeartPodcasts have held firm in the top three positions since the third quarter of 2024.
64% of Ad Supported Audio Listening Spent with AM/FM Radio, New Nielsen and Edison Research Data Shows
If you’re planning a media buy in today’s fragmented landscape, the latest data from The Record -- a quarterly audio report powered by Nielsen...
Why Future Radio Leaders Must Invest in Themselves if Others Won’t
"Creating excuses is easy. Finding solutions is harder. But they do exist. Whether you choose to invest the time necessary to grow professionally is a different matter."
Time Spent Listening to Podcasts Has Grown By 355% Since 2015, New Edison Research Data Shows
"Podcasts have historical momentum."
New Edison Research Data Shows Podcast Listening From Baby Boomers Nearly Doubled Since 2023
While video podcast consumption is now included for the first time in Edison’s Infinite Dial study, the company stated that weekly listening would have increased regardless of that change.
Smart TVs Emerging as Key Audio Platform, Edison Research Finds
Edison notes that podcast listening on connected TVs (13%) now significantly outpaces that on smart speakers (3%).
The Joe Rogan Experience Maintains Top Finish in 2025’s 1st Quarter Edison Research Podcast Rankings
Joining the program in the top five were Crime Junkie, The Daily, Call Her Daddy, and This Past Weekend with Theo Von.