Tag: Edison Research
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Spotify, Pandora, YouTube, and Amazon Only Reach 13% of Ad-Supported Audio Listeners, New Edison Research Data Shows
In only one demographic -- Persons 18-34 -- did an ad-supported digital audio platform reach double-digits, as Spotify hit 11% in that specific sector.
Radio Isn’t Dead — It’s Just Bad at Bragging About It
Young people are looking for compelling talk content, and while they’re likely to find it on a podcast, the fact that they want it suggests radio has a chance to compete.
AM/FM Radio Accounts for 62% of Daily Time Spent Listening in 3rd Quarter, New Nielsen Data Shows
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
The Joe Rogan Experience Remains Top Show in Edison Research Podcast Ranker During 2025’s 3rd Quarter
Other moves on the list include a large jump for The Charlie Kirk Show.
Edison Research Acquired By SSRS
"We look forward to delivering cutting-edge research in new and evolving areas.”
Podcast Time Spent Listening Peaks in Middays, Edison Research Data Shows
That midday figure is just slightly higher than the 6-10 AM window.
What the Latest Edison Research Share of Ear Data Means for the Radio Industry
"The variable that matters the most by far, is age. It's like three different worlds."
Podcasts Now Equal AM/FM Radio in 18 to 29 Demo, Edison Research Data Shows
A new milestone in audio consumption has been reached. Edison Research’s latest Share of Ear study reveals that podcast listening among 18- to 29-year-olds...
Nielsen, Edison Research Pair for New Podcast Advertising Planning Tool
“Our strategic partnership will help advertisers better understand the power of podcasting and its role in the broader media landscape.”
The Joe Rogan Experience, Spotify Earn Top Spots in Edison Research 2nd Quarter Podcast Rankings
Spotify, SiriusXM, and iHeartPodcasts have held firm in the top three positions since the third quarter of 2024.