Tag: Edison Research
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Median Age of First Time Podcast Listener is 35, New Edison Research Data Shows
"Half of first-years may be under the age of 35, but that also means half are over 35. That’s a healthy sign that the medium appeals to everyone."
The Joe Rogan Experience Earns Top Spot on Edison Research’s Top 50 Podcasts in 2025’s 4th Quarter
The Charlie Kirk Show, which rose to as high as 17th during the 3rd quarter, fell 30 positions to 47th following Kirk's September assassination.
The Industry According To….Larry Rosin, Edison Research
"Have we created stations that maybe people are less likely to tune out of, but also less like to tune into?"
The Industry According To….Rich Tunkel, Nielsen
"Radio is perceived to be the least effective media, when the data shows just the opposite."
Why 2026 Must Be the Year Radio Fully Embraces On-Demand Listening
This may be the most important time in the history of podcasts to let your listeners know they can find you on any podcast platform.
Spotify, Pandora, YouTube, and Amazon Only Reach 13% of Ad-Supported Audio Listeners, New Edison Research Data Shows
In only one demographic -- Persons 18-34 -- did an ad-supported digital audio platform reach double-digits, as Spotify hit 11% in that specific sector.
Radio Isn’t Dead — It’s Just Bad at Bragging About It
Young people are looking for compelling talk content, and while they’re likely to find it on a podcast, the fact that they want it suggests radio has a chance to compete.
AM/FM Radio Accounts for 62% of Daily Time Spent Listening in 3rd Quarter, New Nielsen Data Shows
Nielsen notes for advertisers that the results show that more than 80% of all time spent listening is spent with either terrestrial radio or podcasts, while only 15% is spent listening on platforms like Spotify and Pandora.
The Joe Rogan Experience Remains Top Show in Edison Research Podcast Ranker During 2025’s 3rd Quarter
Other moves on the list include a large jump for The Charlie Kirk Show.
Edison Research Acquired By SSRS
"We look forward to delivering cutting-edge research in new and evolving areas.”