Tag: media research

Browse our Latest articles!

The News/Talk Radio Industry Reacts to ABC News Radio Using Pre-Recorded Newscasts

"Cost-cutting isn't the issue that concerns me most. Transparency is."

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Digging Through Data: Steven Goldstein, Amplifi Media

Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.

Digging Through Data: Katie Miller, Sean Bos of Harker Bos Group/Crowd React Media

Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.

Digging Through Data: Larry Rosin, Edison Research

Barrett Media is speaking with some of the top media researchers in the field to see what trends stood out in 2024 and what matters most in research for 2025.

Quest Global Research Group Acquires Coleman Insights

Quest Global Research Inc. has announced it has acquired Coleman Insights. The two prominent media research firms joining forces "will enable both companies to...

Media Research: Can They ALL Be Right?

Media advertisers and sellers are bombarded with media research and data from various sources. Remarkably, most research presented to clients usually indicates they are...

Popular

Does the SiriusXM-Audacy Deal Actually Help SiriusXM?

Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.

Tesla Guitarist Frank Hannon Talks Dickie Betts Legacy

"If you look at his music, he's one of the greatest unique guitarists. "

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tony Reali Reflects on His Journey From ‘Around the Horn’ To Building the ‘Real Deal’

"I use the term irresistible on this show. That’s the moments I’m chasing in this show. It’s the one you can’t resist when it shows up in your feed. You’ve seen it five times in that ten second clip, and you’re still unpacking some of the feelings behind it. That’s what success will look like for me building out a roster of shows bringing those feelings out in different ways."