Tag: Crowd React Media

The data backs it up. The gap between afternoon and morning drive continues to narrow, and there's no reason to assume that trend reverses itself.

When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).

"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."

"Research has to be sequential. It's important to know your station's position before you dive into your content."

"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

"In an era defined by streaming adoption, generational fragmentation, and constant digital distraction, attention alone does not guarantee memory, and memory remains the metric that ultimately determines return on investment."

"In 2025, one story stands out above all others: sports audiences continue to defy the broader trends shaping the media landscape"

"Spanish-language audiences haven’t hit the brakes on media consumption."

According to the findings, those surveyed show that the consumer is "always on."

"Cable still has a lot of life left in it and a lot of lessons that it can learn in order to capture that younger demo."