Tag: Crowd React Media

"Listeners clearly expressed that they expect radio to be built around authentic relationships between broadcasters and audiences."

"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."

Although 44% of respondents expressed at least some level of positivity toward AI voices, that support didn't fully translate into favorable views of stations using the technology.

Does this mean you can go back to doing radio like it's 1996 instead of 2026? Of course not.

The data backs it up. The gap between afternoon and morning drive continues to narrow, and there's no reason to assume that trend reverses itself.

When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).

"Make no mistake: the next generation of sports fans isn’t choosing between AM, FM, or even streams. They’re choosing between personalities, access, and interaction. Increasingly, that decision is happening on YouTube."

"Research has to be sequential. It's important to know your station's position before you dive into your content."

"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

"In an era defined by streaming adoption, generational fragmentation, and constant digital distraction, attention alone does not guarantee memory, and memory remains the metric that ultimately determines return on investment."