In 1970, newspapers were doing OK, still making money from subscriptions, display advertising, and want ads (remember those?). Many big markets had two papers, and perhaps one was "failing." Who could have accurately predicted where the newspaper business would be in 2026?
"The overwhelming feedback has been positive. It makes us local, it gives us a bench ... it makes the radio station's brand bigger and connects us in different areas."
Talk to anyone in the industry and ask about young people using broadcast radio, even if they can stream it. Do we compete well with Spotify, podcasts, and satellite?
In 1970, newspapers were doing OK, still making money from subscriptions, display advertising, and want ads (remember those?). Many big markets had two papers, and perhaps one was "failing." Who could have accurately predicted where the newspaper business would be in 2026?