Tag: KDKA Next Take

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

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"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

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"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

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"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

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"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

How KDKA Transformed Overnights to Grow Its Future and Reach Younger Audiences

Columns Garrett Searight Garrett Searight -
"The overwhelming feedback has been positive. It makes us local, it gives us a bench ... it makes the radio station's brand bigger and connects us in different areas."

Can Radio Still Garner Enough Interest to Craft a ‘Farm Team’ in 2024?

Columns Dr. Ed Cohen Dr. Ed Cohen -
Talk to anyone in the industry and ask about young people using broadcast radio, even if they can stream it.  Do we compete well with Spotify, podcasts, and satellite?

KDKA Launching Overnight Show Hosted by Pitt Students

Radio BNM Staff BNM Staff -
The program will air from 1-5 AM on weekdays, with the nationally syndicated Red Eye Radio remaining in the timeslot on weekends.

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Why TikTok Followers Don’t Equal Radio Talent

Columns 0
"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

Columns 0
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

Radio 0
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

Columns 0
"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."