Tag: Local Advertising

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NFL Faces New Trial Over $4.7 Billion Sunday Ticket Verdict

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The ruling represents another setback for the NFL as it defends its Sunday Ticket distribution model.

Joe Davis, Former Salem Media COO, Dies at 82

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"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

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"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

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"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Why Gordon Borrell Believes the Local Advertising Market Remains Bullish for 2025 Despite Financial Uncertainty

Features Garrett Searight Garrett Searight -
"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."

How the Local Advertising Market Has Been Affected by Trump Administration Tariffs

Business Garrett Searight Garrett Searight -
"As production costs for physical advertising and digital elements continue to rise, local business advertising budgets are under increasing pressure."

Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
Digital media is being tabbed as the largest driver of the increase.

Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.

Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025

Features Garrett Searight Garrett Searight -
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."

Local Advertising Forecasted to Eclipse $170 Billion in 2025, New BIA Projections Show

Business BNM Staff BNM Staff -
The company also projects that digital media revenue will eclipse traditional media next year.

Gordon Borrell Believes in the Bevy of Options Available to Local Advertisers in 2024

Features Garrett Searight Garrett Searight -
"Advertisers are willing to experiment. They've got twice as many choices out there today."

Streaming Audio Revenue Expected to Grow Nearly 8% in 2024, New Borrell Report Shows

Business BNM Staff BNM Staff -
Streaming platforms for both TV (+3.9%) and streaming audio (+7.8%) are expected to see growth compared to last year.

Local Advertising Projected to Grow 2% in 2024, New Projections Show

Business BNM Staff BNM Staff -
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.

Local Advertising to Grow to $157B in 2024

Business BNM Staff BNM Staff -
“I wouldn’t exactly call it a return to traditional media but there does seem to be renewed interest in it."
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Joe Davis, Former Salem Media COO, Dies at 82

Business 0
"He was our guide, our anchor, and our greatest supporter. I am a better man and a better father because of his example."

Ernie Johnson Hopes His Retirement Doesn’t Mean the End of Inside the NBA

Sports 0
"I would hope that they could continue the show in some form. And there are plenty of great studio hosts out there who could do what I do."

Ben Stevens Elevated To Full Time Co-Host of “D-Fish & Decker” at 97.1 The Fan

Sports 0
"Stevens has been a rotating fill-in host since 97.1 The Fan launched in May."

Borrell Associates: Digital Advertising Will Reach 80% of Local Ad Spending by 2030

Business 0
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."