Tag: Local Advertising
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Why Gordon Borrell Believes the Local Advertising Market Remains Bullish for 2025 Despite Financial Uncertainty
"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."
How the Local Advertising Market Has Been Affected by Trump Administration Tariffs
"As production costs for physical advertising and digital elements continue to rise, local business advertising budgets are under increasing pressure."
Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows
Digital media is being tabbed as the largest driver of the increase.
Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows
In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.
Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."
Local Advertising Forecasted to Eclipse $170 Billion in 2025, New BIA Projections Show
The company also projects that digital media revenue will eclipse traditional media next year.
Gordon Borrell Believes in the Bevy of Options Available to Local Advertisers in 2024
"Advertisers are willing to experiment. They've got twice as many choices out there today."
Streaming Audio Revenue Expected to Grow Nearly 8% in 2024, New Borrell Report Shows
Streaming platforms for both TV (+3.9%) and streaming audio (+7.8%) are expected to see growth compared to last year.
Local Advertising Projected to Grow 2% in 2024, New Projections Show
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.
Local Advertising to Grow to $157B in 2024
“I wouldn’t exactly call it a return to traditional media but there does seem to be renewed interest in it."