Tag: Local Advertising

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David Roberts Bids Farewell to ESPN After Two Decades of Influence

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"I trusted him. He believed in me tirelessly. He put me front and center with everything. I've never had an executive believe in me as much as he did."

Why Howard Stern Doesn’t Need Daily Radio Anymore

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"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

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"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

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"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

Why Gordon Borrell Believes the Local Advertising Market Remains Bullish for 2025 Despite Financial Uncertainty

Features Garrett Searight Garrett Searight -
"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."

How the Local Advertising Market Has Been Affected by Trump Administration Tariffs

Business Garrett Searight Garrett Searight -
"As production costs for physical advertising and digital elements continue to rise, local business advertising budgets are under increasing pressure."

Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
Digital media is being tabbed as the largest driver of the increase.

Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.

Why Gordon Borrell Believes 2024 Was an On-Ramp for Local Advertisers Heading Into 2025

Features Garrett Searight Garrett Searight -
"I think 2024 was a big setup for what may be a banner year for advertising, at least on the local side and I'm sure the national as well."

Local Advertising Forecasted to Eclipse $170 Billion in 2025, New BIA Projections Show

Business BNM Staff BNM Staff -
The company also projects that digital media revenue will eclipse traditional media next year.

Gordon Borrell Believes in the Bevy of Options Available to Local Advertisers in 2024

Features Garrett Searight Garrett Searight -
"Advertisers are willing to experiment. They've got twice as many choices out there today."

Streaming Audio Revenue Expected to Grow Nearly 8% in 2024, New Borrell Report Shows

Business BNM Staff BNM Staff -
Streaming platforms for both TV (+3.9%) and streaming audio (+7.8%) are expected to see growth compared to last year.

Local Advertising Projected to Grow 2% in 2024, New Projections Show

Business BNM Staff BNM Staff -
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.

Local Advertising to Grow to $157B in 2024

Business BNM Staff BNM Staff -
“I wouldn’t exactly call it a return to traditional media but there does seem to be renewed interest in it."
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Why Howard Stern Doesn’t Need Daily Radio Anymore

Columns 0
"Howard was the ultimate slave to the art. Perhaps he finally doesn't want to be anymore"

Why Curtis Sliwa Refuses to Be a Donald Trump Echo Chamber on 710 WOR

Features 0
"I made that very clear in coming back: I was not going to become an echo chamber for Donald Trump. It's proven to be very successful for us."

Inside Andrew Perloff’s Reunion With Paul Pabst To Launch ‘Not So Fast’ on NBC Sports NOW

Features 0
"There’s a lot of people I would love to work with, but doing something with Paul would have been great... This was in the works for a long time, so a big chunk of the last eight months was developing this show."

Four Things Music Radio Can Learn from the Savannah Bananas

Columns 0
"What I saw was part circus, part radio festival, and part New England sports fans reunion. I couldn't help but sit there and think about how radio should be taking notes."