Tag: Local Advertising
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Borell Associates: 77% of Local Advertisers to Steady or Increase Spending
Economic confidence, however, continues to weaken.
Is AI Advertising About to Disrupt Local Media Revenue Streams?
Let's be honest: the money being poured into AI infrastructure is staggering. You'd have to be naive to assume that ad dollars won't follow the eyeballs.
72% of Local Advertising Now Spent on Digital, New Borrell Data Shows
"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."
BIA Advisory Services Ups 2026 Local Advertising Forecast to $185 Billion
“Stronger spending from higher-income households is supporting discretionary categories like travel, leisure, and automotive, while value-oriented spending is shaping demand in retail, restaurants, and essential services.”
BIA Advisory Services Inks Partnership with AdApt for Data Driven Local Media Sales
“This partnership brings BIA’s local market data into AdApt’s sales platform, making market information more accessible to sales teams as they evaluate market-level trends and dynamics.”
20% of Local Advertisers Now Spending on TikTok, New Borell Associates Data Shows
Of those surveyed, 87% said they're marketing on social media in one way or another.
First 2026 Local Adverting Forecast From BIA Advisory Services Shows Slight Uptick
BIA estimates $7.9 billion in political advertising will flow through local media during the 2026 election cycle.
Local Advertising Forecasted to Drop More Than 2% According to BIA Advisory Services Projections
After media companies released their second-quarter financial results, a common thread appeared: many saw their advertising revenues either decrease or stay relatively flat. With...
‘The Bob & Tom Show’ Highlights Advertisers In Live Event
Twelve Indianapolis advertisers received a live commercial during the show accompanied by “The Bob & Tom Show” band.
Local Digital Advertising Revenue Expected to Grow By 13% By 2028, New Borrell Associates Data Shows
Local digital advertising hit a milestone in 2024, reaching $100 billion for the first time.