Tag: Local Advertising

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How Fox News Audio’s ‘No Fear’ Strategy Built It for the Digital Age

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Fox News Audio Senior Vice President John Sylvester isn't...

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

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"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

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"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

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"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Is AI Advertising About to Disrupt Local Media Revenue Streams?

Columns Garrett Searight Garrett Searight -
Let's be honest: the money being poured into AI infrastructure is staggering. You'd have to be naive to assume that ad dollars won't follow the eyeballs.

72% of Local Advertising Now Spent on Digital, New Borrell Data Shows

Business Garrett Searight Garrett Searight -
"Digital has matured. The easy growth is over. From here on, success won’t be defined by participation, but by who can steal share from competitors."

BIA Advisory Services Ups 2026 Local Advertising Forecast to $185 Billion

Business BNM Staff BNM Staff -
“Stronger spending from higher-income households is supporting discretionary categories like travel, leisure, and automotive, while value-oriented spending is shaping demand in retail, restaurants, and essential services.”

BIA Advisory Services Inks Partnership with AdApt for Data Driven Local Media Sales

Business BNM Staff BNM Staff -
“This partnership brings BIA’s local market data into AdApt’s sales platform, making market information more accessible to sales teams as they evaluate market-level trends and dynamics.”

20% of Local Advertisers Now Spending on TikTok, New Borell Associates Data Shows

Business BNM Staff BNM Staff -
Of those surveyed, 87% said they're marketing on social media in one way or another.

First 2026 Local Adverting Forecast From BIA Advisory Services Shows Slight Uptick

Business BNM Staff BNM Staff -
BIA estimates $7.9 billion in political advertising will flow through local media during the 2026 election cycle.

Local Advertising Forecasted to Drop More Than 2% According to BIA Advisory Services Projections

Business BNM Staff BNM Staff -
After media companies released their second-quarter financial results, a common thread appeared: many saw their advertising revenues either decrease or stay relatively flat. With...

‘The Bob & Tom Show’ Highlights Advertisers In Live Event

Radio BMM Staff BMM Staff -
Twelve Indianapolis advertisers received a live commercial during the show accompanied by “The Bob & Tom Show” band.

Local Digital Advertising Revenue Expected to Grow By 13% By 2028, New Borrell Associates Data Shows

Business BNM Staff BNM Staff -
Local digital advertising hit a milestone in 2024, reaching $100 billion for the first time.

Why Gordon Borrell Believes the Local Advertising Market Remains Bullish for 2025 Despite Financial Uncertainty

Features Garrett Searight Garrett Searight -
"The year's gonna be ok. I really feel like it's gonna be fine. It's not gonna be down or dismal year."
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Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

Columns 0
"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

Columns 0
"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

The Accidental Radio Career of 97.1 The River Morning Host Axel Lowe

Features 0
"I'm not one of those dudes that's so rock it's not going to be appealing to women. I'm a guy that's got a wife and two daughters. I know how to connect with women."

Why SiriusXM Is Investing Heavily in News and Talk Radio

Columns 0
Its portfolio includes properties that reach tens of millions of listeners. That infrastructure doesn't just super serve music fans or sports bettors — it's tailor-made for talk.