BIA Advisory Services and AdApt Media Sales have announced a strategic partnership for market data sales technology for local media organizations.
With the new agreement, AdApt will include BIA’s market revenue forecasts in its AI sales platform. The local media sales workflows are designed for use by local broadcasters to help their sales planning efforts.
“Local media sales is at an inflection point,” said AdApt Media Sales Partner Dave Buonfiglio. “This partnership with BIA brings together trusted market intelligence and modern sales execution to help media organizations operate in a more data-driven advertising environment.”
“Local sellers are being asked to operate in an increasingly complex advertising environment,” said BIA Advisory Services Managing Director Rick Ducey. “This partnership brings BIA’s local market data into AdApt’s sales platform, making market information more accessible to sales teams as they evaluate market-level trends and dynamics.”
The two companies will host a joint podcast on how AI sales platforms, coupled with local market data, can help sellers in their prospecting process. That episode will be available during the week of March 16th.
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