Tag: BIA Advisory Services

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

BIA Advisory Services Names Michael Guerity as VP of Market Intelligence/Strategic Communications

Business Garrett Searight Garrett Searight -
"His leadership will also help BIA strengthen how we develop and deliver forecasting intelligence while leveraging AI and emerging technologies to expand the value of the insights we provide."

BIA Advisory Services Ups 2026 Local Advertising Forecast to $185 Billion

Business BNM Staff BNM Staff -
“Stronger spending from higher-income households is supporting discretionary categories like travel, leisure, and automotive, while value-oriented spending is shaping demand in retail, restaurants, and essential services.”

BIA Advisory Services Inks Partnership with AdApt for Data Driven Local Media Sales

Business BNM Staff BNM Staff -
“This partnership brings BIA’s local market data into AdApt’s sales platform, making market information more accessible to sales teams as they evaluate market-level trends and dynamics.”

Local Radio and TV Account for Nearly 2.5 Million Jobs and $1.2 Trillion in U.S. Economy, NAB Study Shows

Business BNM Staff BNM Staff -
“This industry stands alone in its mission to inform, protect and uplift every community in America, regardless of ZIP code or income level.”

AM/FM Radio Local Revenue Forecasted at $12 Billion in 2025, BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
“The main takeaway -- in terms of trends from all of that information -- is that radio is still a very important ad platform.”

First 2026 Local Adverting Forecast From BIA Advisory Services Shows Slight Uptick

Business BNM Staff BNM Staff -
BIA estimates $7.9 billion in political advertising will flow through local media during the 2026 election cycle.

Local Advertising Forecasted to Drop More Than 2% According to BIA Advisory Services Projections

Business BNM Staff BNM Staff -
After media companies released their second-quarter financial results, a common thread appeared: many saw their advertising revenues either decrease or stay relatively flat. With...

How the Local Advertising Market Has Been Affected by Trump Administration Tariffs

Business Garrett Searight Garrett Searight -
"As production costs for physical advertising and digital elements continue to rise, local business advertising budgets are under increasing pressure."

BIA Advisory Services Names Senan Mele Vice President of Forecasting & Data Analytics

Business BNM Staff BNM Staff -
"Senan’s ability to combine economic and industry data will help us deliver more accurate revenue forecasts and insights to our clients.”

Local Radio Advertising Revenue to Surpass $12 Billion in 2025, RAB and BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
Previously the two entities had forecasted that more than $2 billion in ad revenue would be spent with local radio on digital advertising alone.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."