Tag: BIA Advisory Services
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BIA Advisory Services Ups 2026 Local Advertising Forecast to $185 Billion
“Stronger spending from higher-income households is supporting discretionary categories like travel, leisure, and automotive, while value-oriented spending is shaping demand in retail, restaurants, and essential services.”
BIA Advisory Services Inks Partnership with AdApt for Data Driven Local Media Sales
“This partnership brings BIA’s local market data into AdApt’s sales platform, making market information more accessible to sales teams as they evaluate market-level trends and dynamics.”
Local Radio and TV Account for Nearly 2.5 Million Jobs and $1.2 Trillion in U.S. Economy, NAB Study Shows
“This industry stands alone in its mission to inform, protect and uplift every community in America, regardless of ZIP code or income level.”
AM/FM Radio Local Revenue Forecasted at $12 Billion in 2025, BIA Advisory Services Data Shows
“The main takeaway -- in terms of trends from all of that information -- is that radio is still a very important ad platform.”
First 2026 Local Adverting Forecast From BIA Advisory Services Shows Slight Uptick
BIA estimates $7.9 billion in political advertising will flow through local media during the 2026 election cycle.
Local Advertising Forecasted to Drop More Than 2% According to BIA Advisory Services Projections
After media companies released their second-quarter financial results, a common thread appeared: many saw their advertising revenues either decrease or stay relatively flat. With...
How the Local Advertising Market Has Been Affected by Trump Administration Tariffs
"As production costs for physical advertising and digital elements continue to rise, local business advertising budgets are under increasing pressure."
BIA Advisory Services Names Senan Mele Vice President of Forecasting & Data Analytics
"Senan’s ability to combine economic and industry data will help us deliver more accurate revenue forecasts and insights to our clients.”
Local Radio Advertising Revenue to Surpass $12 Billion in 2025, RAB and BIA Advisory Services Data Shows
Previously the two entities had forecasted that more than $2 billion in ad revenue would be spent with local radio on digital advertising alone.
Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows
Digital media is being tabbed as the largest driver of the increase.