Tag: BIA Advisory Services

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
Digital media is being tabbed as the largest driver of the increase.

Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows

Business BNM Staff BNM Staff -
In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.

Business Leaders Examine Radio Revenue Growth Without Political Dollars in 2025

Features Krystina Alarcon Carroll Krystina Alarcon Carroll -
“It’s increasingly imperative that radio must continue to proactively educate on the opportunities we bring to campaigns at all levels."

‘Local Radio Stands Strong as a Resilient and Potent Force’ Says BIA VP as Revenue Poised to Hit Nearly $14 Billion in 2024

Business BNM Staff BNM Staff -
“The radio advertising landscape is in the midst of a dynamic transformation, but within this evolution lies a world of untapped potential.”

RAB Forecasts Local Radio Revenue to Hit Nearly $14 Billion in 2024

Business BNM Staff BNM Staff -
"As the radio advertising landscape continues to shift, prominent opportunities are emerging amidst the changes."

WBBM Top Billing AM Radio Station in 2023 As News Takes 12 of Top 15 Spots, BIA Data Shows

Business BNM Staff BNM Staff -
The soon-to-be-shuttered WCBS was a close second with $29.7 million.

Local Advertising Forecasted to Eclipse $170 Billion in 2025, New BIA Projections Show

Business BNM Staff BNM Staff -
The company also projects that digital media revenue will eclipse traditional media next year.

‘Unprecedented’ Political Advertising Lifts Local Advertising Revenue Forecasts

Business BNM Staff BNM Staff -
Despite the new figure being less than what was originally projected, it is a 9.5% increase compared to 2023.

Marketron and BIA Advisory Services Hosting Webinar on Local Ad Spend

Business BNM Staff BNM Staff -
Nicole Ovadia, BIA Advisory Services' VP of forecasting and Marketron CEO Jimshade Chaudhari will co-present the webinar which is free to attend.

How WTOP Consistently Became Radio’s Top Revenue Generator

Columns Garrett Searight Garrett Searight -
"You can't just go in there and present. You have to go in and have a good conversation ... and uncover what their needs and where you can help."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."