Tag: BIA Advisory Services
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Local Advertising Revenue to Top $170 Billion in 2025, New BIA Advisory Services Data Shows
Digital media is being tabbed as the largest driver of the increase.
Digital Media Advertising Revenue to Surpass Traditional Media in 2025, BIA Advisory Services Data Shows
In total, U.S. local advertising revenue is projected to reach $170.9 billion between traditional and digital media in 2025.
Business Leaders Examine Radio Revenue Growth Without Political Dollars in 2025
“It’s increasingly imperative that radio must continue to proactively educate on the opportunities we bring to campaigns at all levels."
‘Local Radio Stands Strong as a Resilient and Potent Force’ Says BIA VP as Revenue Poised to Hit Nearly $14 Billion in 2024
“The radio advertising landscape is in the midst of a dynamic transformation, but within this evolution lies a world of untapped potential.”
RAB Forecasts Local Radio Revenue to Hit Nearly $14 Billion in 2024
"As the radio advertising landscape continues to shift, prominent opportunities are emerging amidst the changes."
WBBM Top Billing AM Radio Station in 2023 As News Takes 12 of Top 15 Spots, BIA Data Shows
The soon-to-be-shuttered WCBS was a close second with $29.7 million.
Local Advertising Forecasted to Eclipse $170 Billion in 2025, New BIA Projections Show
The company also projects that digital media revenue will eclipse traditional media next year.
‘Unprecedented’ Political Advertising Lifts Local Advertising Revenue Forecasts
Despite the new figure being less than what was originally projected, it is a 9.5% increase compared to 2023.
Marketron and BIA Advisory Services Hosting Webinar on Local Ad Spend
Nicole Ovadia, BIA Advisory Services' VP of forecasting and Marketron CEO Jimshade Chaudhari will co-present the webinar which is free to attend.
How WTOP Consistently Became Radio’s Top Revenue Generator
"You can't just go in there and present. You have to go in and have a good conversation ... and uncover what their needs and where you can help."