Tag: BIA Advisory Services
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How WTOP Consistently Became Radio’s Top Revenue Generator
"You can't just go in there and present. You have to go in and have a good conversation ... and uncover what their needs and where you can help."
Cable TV Only Medium to See Drop in Political Advertising in 2024, BIA Report Shows
The medium is forecasted to see a drop of nearly $183 million in 224 compared to the last two major political cycles.
Local Advertising Projected to Grow 2% in 2024, New Projections Show
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.
Digital Political Advertising Expected to Rise 28% in 2024 Cycle
In total, more than $2.5 billion will be spent digitally on political campaigns.
WTOP Top Billing Station Of 2021, 3 Other News Station In Top 10
According to BIA Advisory Services, WTOP billed $70 million in 2021, slightly less than double second-place 102.7 KISS-FM in Los Angeles at $43 million.