Tag: BIA Advisory Services

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Cable TV Only Medium to See Drop in Political Advertising in 2024, BIA Report Shows

Business BNM Staff BNM Staff -
The medium is forecasted to see a drop of nearly $183 million in 224 compared to the last two major political cycles.

Local Advertising Projected to Grow 2% in 2024, New Projections Show

Business BNM Staff BNM Staff -
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.

Digital Political Advertising Expected to Rise 28% in 2024 Cycle

Business BNM Staff BNM Staff -
In total, more than $2.5 billion will be spent digitally on political campaigns.

New BIA Report: Political Ad Spending Up 30%

Business BNM Staff BNM Staff -
Radio receives the smallest portion at 5.4%.

WTOP Top Billing Station Of 2021, 3 Other News Station In Top 10

Radio BNM Staff BNM Staff -
According to BIA Advisory Services, WTOP billed $70 million in 2021, slightly less than double second-place 102.7 KISS-FM in Los Angeles at $43 million.
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."