Tag: BIA Advisory Services
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Cable TV Only Medium to See Drop in Political Advertising in 2024, BIA Report Shows
The medium is forecasted to see a drop of nearly $183 million in 224 compared to the last two major political cycles.
Local Advertising Projected to Grow 2% in 2024, New Projections Show
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.
Digital Political Advertising Expected to Rise 28% in 2024 Cycle
In total, more than $2.5 billion will be spent digitally on political campaigns.
WTOP Top Billing Station Of 2021, 3 Other News Station In Top 10
According to BIA Advisory Services, WTOP billed $70 million in 2021, slightly less than double second-place 102.7 KISS-FM in Los Angeles at $43 million.