Tag: Marketing Budgets

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Barrett Media Adding Writers, Video, and Changing Music Newsletters in 2027

"Insightful commentary, timely reactions, breaking or interesting news, and original features are our focus."

Why Dianna Russini Doesn’t Owe NFL Media Any Explanation Making Her Return

"Russini's second act is all about making the right first impression. That's where the focus should be. Should there be an apology? To the public, no. To those she worked alongside and covered? Absolutely. But that doesn't need to happen on camera."

How Erick Erickson Is Handling the Democratic Midterm Landslide on Talk Radio

“You don’t want to burn out the audience. My general rule, though, is if I’m tired of talking about a topic, they must be. But also, my show is always guided by what is the big news of the day."

TJ Taormina: The Transmitter Comes First on The TJ Show

"I would say the primary focus is without question the radio show, and that is the first order of priority every single day,"

Marketing Math: What Smart Advertisers Invest

The generally accepted rule of thumb suggests that companies allocate 5% to 10% of their gross revenue to advertising and marketing.

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Why Dianna Russini Doesn’t Owe NFL Media Any Explanation Making Her Return

"Russini's second act is all about making the right first impression. That's where the focus should be. Should there be an apology? To the public, no. To those she worked alongside and covered? Absolutely. But that doesn't need to happen on camera."

How Erick Erickson Is Handling the Democratic Midterm Landslide on Talk Radio

“You don’t want to burn out the audience. My general rule, though, is if I’m tired of talking about a topic, they must be. But also, my show is always guided by what is the big news of the day."

TJ Taormina: The Transmitter Comes First on The TJ Show

"I would say the primary focus is without question the radio show, and that is the first order of priority every single day,"

Your Social Media Timeline May Testify Against You

"Every month, someone else who “knew better” gets fired, suspended, dropped or publicly dragged."