Tag: Matt Thomas

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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now

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"One word of caution: do not jack what you do not understand."

Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

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"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

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"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

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"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

Kenny ‘The Jet’ Smith: ‘Inside the NBA’ Has a Chance to ‘Make Television History Again’

Radio BSM Staff BSM Staff -
While Charles Barkley has done plenty of talking about the ongoing saga with Warner Bros. Discovery and TNT losing out on NBA media right,...

Titans Using Oilers Throwback Uniforms Sets off Houston Sports Radio Hosts

Radio BSM Staff BSM Staff -
"The franchise kept its nickname for two years before rebranding as the Tennessee Titans."

Sean Salisbury Taking Over Afternoons on Sports Talk 790

Radio Jason Barrett Jason Barrett -
After parting ways with Jayson Braddock and Sean Jones, iHeartMedia Houston has found their replacement for afternoon drive. And they didn't have to search...

SportsTalk 790 Announces New Weekday Lineup

Radio BSM Staff BSM Staff -
After Lance Zierlein announced his intentions to depart SportsTalk 790 at the end of his contract, the iHeartMedia Houston sports radio station was forced to...

The Top 20 Major Market Morning Shows of 2016 Are…

2016 Jason Barrett Jason Barrett -
The wait is over. It’s time to reveal the best in the sports radio format for 2016, but before you sprint ahead to see...

Making Sense of The Latest Houston Ratings

Radio BSM Staff BSM Staff -
The Houston sports radio ratings were published this week in the Houston Chronicle, and I usually refrain from interjecting my opinion on other ratings...

Another 10 Talents You May Not Know, But Should!

Columns Jason Barrett Jason Barrett -
One of the rewarding parts of being a sports radio strategist and consultant, is having the time to observe different brands, markets and individuals....

Sports Radio 610 Continues To Lead in Houston

Radio Jason Barrett Jason Barrett -
The Houston sports radio ratings for the October book were published by the Houston Chronicle and not much has changed since we last looked...

The Tide Is Turning In The Houston Ratings Race

Radio Jason Barrett Jason Barrett -
The January ratings are now available for Houston, and this month there were some new developments which are certain to have one brand celebrating,...

610 KILT Leads September Ratings In Houston

Radio BSM Staff BSM Staff -
Things were generally status quo in the Nielsen Audio reports for Houston radio for the September ratings book. This monthly rundown on the Nielsen Audio...
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Sevendust’s Lajon Witherspoon on 30 Years of Rock’s Most Underrated Band

Features 0
"I think we were just able to paint this portrait of that in time, in real time."

The Digital Cul-de-Sac: How Algorithms Are Limiting Music Discovery

Columns 0
"The algorithm is no longer just helping listeners find music. In many cases, it is deciding what discovery even means."

What Does the Future of OutKick Look Like Without Clay Travis

Columns 0
"In today's media landscape, audiences don't simply follow websites. They follow people. They invest in personalities, perspectives, and voices they trust."

How Daniel Cormier Is Approaching Calling UFC Freedom 250 as a Landmark Moment for the Sport of MMA

Features 0
"As a guy that's represented the country in wrestling and the things that I've done, I've always wanted to go to the White House. Now, I have an opportunity to do it. Plus, to do it with fighting and representing the UFC. That's crazy to me."