Tag: Media Business
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With Nielsen, Are You Better Off Than You Were 10 Years Ago?
Certainly, the radio industry has changed quite a bit in the last ten years. I’ll offer some thoughts and it’s a question you may want to ponder as well.
Digital Political Advertising Expected to Rise 28% in 2024 Cycle
In total, more than $2.5 billion will be spent digitally on political campaigns.
Ramsey Solutions Presenting Livestream on Combatting Student Loan Debt
“We want everyone in America who is scared and feeling the burden of student loan debt payments to know there’s hope. You can get through this."
Several Podcasters Accuse Kast Media of Fraud
The latest development comes after popular comedian Theo Von shared a story about his podcast through Kast Media on Wednesday.
Nielsen Implementing Layoffs Affecting 9% of Workforce
A Nielsen spokesperson says the layoffs will “bring costs in line with our revenues and to ensure the company's financial strength for the future."
AM/FM Radio Still Overwhelming Audio Choice for Major Auto Brand Owners
The study shows that among U.S. drivers, 59% of all audio time spent in cars is with AM/FM Radio, while 85% of ad-supported listening happens on terrestrial radio.
ABC Audio Inks Deal With AdvertiseCast For Podcast Sales
ABC Audio's podcast portfolio includes the ABC News podcast Start Here, which has taken home a pair of Edward R. Murrow Awards in back-to-back years.
NPR Uniting News and Programming Divisions Under New Chief Content Officer
“This new unified division will include more than 600 people working together to support all aspects of content production for NPR.”
Tax Credit Considered For Small Businesses Advertising With Local Stations
The bill would offer a payroll tax credit to news organizations of $25,000 per employee for the first year and $15,000 for each year following to retain or hire local news reporters.
AM Radio Receives Strong Support in Op-Ed From Sen. Amy Klobuchar
“We shouldn’t have to sacrifice safety, news, and a way of life simply because some car manufacturers want to make more profits. Let’s get this passed.”