Tag: Media Business
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Political Ad Spending Sees Highest Levels in Los Angeles, New York, San Francisco
AdImpact has tracked 465 unique political ads across broadcast stations. In the 209 markets being monitored, political ads have aired a combined 87, 536 times.
Library of American Broadcasting Foundation Announces New Board of Directors
“Their valuable insight and experience will help in our mission to preserve, protect and promote radio and television broadcasting’s incredible history.”
OutKick Traffic Grows By 22% in January
“We kick off the year once again with numbers that not only speak to the platform’s growth but our commitment to providing engaging content to our audience."
Political Campaigns Could Reach 17% More Voters With 20% of Budget Allocated to Radio, New Study Shows
“The portion of the population that isn’t reachable via TV could be the swing vote and what throws it over the top for a candidate.”
Alliance for Women in Media Announces 2024 Board of Directors and Officers
“The past year has underscored the need for steadfast leadership in the face of unforeseen challenges."
ABC News’ Deborah Roberts Added to Presenters List at Broadcasters Foundation Gala
“It’s going to be a thrilling evening.”
Radio Digital Ad Revenue Grew to $1.9 Billion in 2023
“What’s most impressive is that radio came out fighting for digital dollars when the pandemic hit and hasn’t let up for a second.”
Does Radio Even Have a Future?
“How long do you expect radio to remain viable, leaving debt out of the equation for now? I would think there are better investments, but you can say that for all media.”
George Soros-Led Fund to Become Largest Shareholder of Audacy
A management fund led by George Soros is set to become the leading shareholder of Audacy when the radio giant exits its Chapter 11...
Paramount Eliminating 800 Jobs in Round of Layoffs
“These adjustments will help enable us to build on our momentum and execute our strategic vision for the year ahead — and I firmly believe we have much to be excited about.”