Tag: Media Business
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Does Radio Have a Plan to Cash in On 2024 Political Advertising?
We need to keep beating our drum because if not, TV’s monopoly on the bulk of political dollars will only continue.
Too Many Hats, Not Enough Heads: When Media Staffers Are Asked to Do Too Much
"The media is your business, and to do it right costs money. If your business plan doesn’t factor in the cost of doing things right, then you’re doing things wrong..."
As 2024 Approaches, What Are News/Talk Radio Professionals Focused On?
What do you want your station(s) to accomplish? What needs a fresh coat of paint on the station? Is there a show on the station that needs a reinvention?
Auddia Names John Mahoney Chief Financial Officer
Mahoney comes to the company after spending time as the CFO for Quality Biomedical Inc., a provider of home medical equipment.
Skyview Networks Announces Expanded Partnership with The Weather Channel Radio Network
“Our renewed and expanded collaboration will greatly help us to grow and optimize our advertising initiatives.”
Trust in Media is at an All-Time Low. Who’s To Blame?
Nearly four in 10 Americans (39%) have no confidence in the media, according to the latest Gallup Poll. Another 29% selected “not very much confidence” in the media.
Spotify Partners With Warner Bros. Discovery for CNN Podcasts
Spotify will be a podcast monetization partner with Warner Bros. Discovery, and will also handle some advertising sales for the CNN podcasts.
Broadcasters Foundation of America Begins 12 Days of Giving Campaign
“‘The 12 Days of Giving Social Media Campaign’ is a great way to raise funds and awareness of our mission, especially among junior-level people in broadcasting,”
Political Ad Spending to Reach $16B in 2024, Analysts Say
It is no secret that the 2024 election cycle is expected to be a contentious and hotly contested time period. With that expected climate,...
Jacobs Media Announces Departure of Seth Resler, Addition of Chris Brunt
Brunt has spent the past seven years as Digital Sales Manager at Beasley Media Group's Detroit cluster.