Tag: Media Business
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Does Radio Have a Plan to Reach Gen Z?
Like any other demographic group, Gen Z is not monolithic, but how would you appeal to a reasonably sized chunk of the demo? How would you create buzz?
Cumulus Reports 11% Revenue Decline in 3rd Quarter
"Despite the challenging environment, we maximized performance by continuing to focus on areas we can control."
NAB Show New York Sees 12,000 Attendees
That figure represents a 28% increase compared to the 2022 show.
AM/FM Radio Continues Popularity in Latest Edison Research Share of Ear Study
AM/FM radio continues to be a popular choice for daily audio consumption, making up 37% of the total share.
The Messenger: We’re ‘Doing Extraordinarily Well’, Denies Reports of Financial Ruin
“We are building one of the next great media companies in the US, and we couldn’t be more excited about the future of the Company.”
Westwood One to Offer AI-Powered Local Weather Reports
“We are always looking for game-changing technological innovations that deliver exceptional results for our affiliates and modernize the audio ecosystem.”
Study: 81% of Podcast Listeners Interested in Hearing Curated Content on Radio
Last month, Beasley Media Group brought the format to the United States by placing Podcast Radio on four of its signals in Detroit, Tampa, Charlotte, and Ft. Myers.
OutKick’s Riley Gaines Isn’t Looking For Self-Advancement, It’s All About the Cause
"I've been doing what I've been doing selflessly. It's not about me, it's not about personal advancement, it's not about money or anything like that. It's truly about the mission."
Local Advertising Projected to Grow 2% in 2024, New Projections Show
Political advertising is forecasted to grow exponentially next year. The sector will spend a whopping 2028.3% more next year than it did this year.
Do Nielsen Survey Response Rates Still Matter?
Response rates are at record lows. Very few surveys use random sampling at this point although Nielsen still does.