Tag: Media Business
Browse our Latest articles!
Audio Better Brand Builder Than TV for Financial Services, Westwood One Data Shows
Despite the advantages that audio advertising offers, only 4.8% of advertising from financial brands was spent with AM/FM radio, the Westwood One data shows.
Rejections in Sales: Embrace the ‘No’ to Get to ‘Yes’
Rejection is part of sales, but how you handle it defines your success. Embrace the "no," learn from it, stay resilient, and turn setbacks into opportunities.
Nexstar Names Samantha Osborne Reynolds Vice President of Political Sales
“Sam is a strategic thinker, deeply experienced, and the perfect person to lead our new political advertising sales division.”
Nielsen Data From The Gauge Shows TV Viewing Up 5% in January 2025
As one might expect, football broadcasts played a large role in that increase.
How Much Artificial Intelligence in Broadcasting is Too Fast and Too Soon?
Suggesting that AI will be a bust in the future seems ludicrous, but if we are to believe the Census -- one of the best survey operations in the world -- it’s not a big deal yet.
Nielsen Well Intentioned For Changing Qualifying Time, But Still Missing the Mark By Wide Margin
It’s a step in the right direction, but it’s miles away from how major digital outlets are calculating their metrics.
Mid-West Family Broadcasting Names Tom Walker Chairman of the Board Amidst Several Leadership Changes
Walker, a third-generation member of the Mid-West Family Broadcasting organization, will take over the role and be involved in guiding and directing the broadcasting company in its day-to-day operations.
A Behind-The-Scenes Look at How Nielsen Moved Its PPM Radio Ratings to a Three-Minute Qualifying Time
"We brought this idea from inception to implementation in about 30 weeks. That's a huge accomplishment."
YouTube Sees More Than 1 Billion Hours of Content Consumed Daily as TV Overtakes Mobile As Top Viewing Device
"With innovative features, diverse content, and growing subscription services, we’re defining the television experience for a new generation."
FOX Corp. Purchases Digital Media Company Connected to Former Hosts Tucker Carlson, Megyn Kelly, Eric Bolling, Bill O’Reilly
Megyn Kelly dispelled any notion that the move would mean she is returning in any capacity to the Fox News family.