Tag: Media Business
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Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”
Stefan Jones Named President of USRN
“His expertise, passion, and approach align perfectly with our mission to deliver exceptional audio content and services.”
Curtis LeGeyt: NAB ‘Depend on AM’ Radio Campaign Played Crucial Role in Gaining Support for Bill
"We are making significant progress, but our work is far from over."
Local News Becoming Less Prevalent on Radio, New RTDNA Study Shows
68.4% of locally-owned operations air local news updates, while 54.1% of non-locally owned outlets do the same.
Westwood One Study Shows YouTube Largest Podcast Discovery Platform
Not only is the Google-owned video platform the most used among podcast newcomers, but it also holds that distinction for heavy podcast consumers and longtime podcast listeners.
AM/FM Radio Still Largest Spoken Word Audio Medium, Podcasting Closing Gap
“Podcasting’s share of spoken word will almost surely surpass that of AM/FM within a few more years.”
The Radio Industry May Be the Last One Standing
At this point, radio may be in the best position of all.
Non-Compete Ban Partially Blocked By Federal Judge
"The FTC lacks substantive rulemaking authority with respect to unfair methods of competition."
Crowd React Media Study Highlights Spanish Language Media Consumption
53% claimed they were regular news/talk listeners, dwarfing that of other formats like sports (26%).
Radio Projected to Garner Record Political Advertising Figures, AdImpact Study Shows
"A concentration on seven key general battleground states will drive spending in the category."