Tag: Media Business
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2024 Election Ad Spending Surpasses $3 Billion, New Report Claims
More than $550 million has already been reserved for fall advertising for Senate races, with an additional $330 million spent on House campaigns.
Cancelling Your Radio Advertising is a Bad Idea
While it might be tempting to cancel your radio ads to save money, it can undermine your long-term marketing strategy and overall business health.
Listeners Are Heavily Interested in Major League Baseball on the Radio
Over 40% of teams have a double-digit 6+ share, about 50% do a five share or better 6+ and just under half of the teams deliver 50,000 listeners per average game.
Marketron and BIA Advisory Services Hosting Webinar on Local Ad Spend
Nicole Ovadia, BIA Advisory Services' VP of forecasting and Marketron CEO Jimshade Chaudhari will co-present the webinar which is free to attend.
NAB: FCC Broadcast Ownership Rules ‘Relics From a Bygone Era’
"It is long past time for the FCC to modernize its broadcast ownership rules; these are relics from a bygone era, created before the internet, smartphones, social media and streaming."
Alliance for Women in Media Foundation Plans Inaugural Gracies Day of Giving
“Generous donations will allow us to continue offering vital resources and opportunities to young women who are poised to make significant contributions to the media industry."
Streaming TV Reaches New Heights in Latest Nielsen Report
YouTube accounted for the most streaming TV viewing, with 9.9% of total day watching.
Silver Tribe Media Elevates Jack Rose to COO, Adds Nick Liberator as Head of Commercial Strategy
As COO, Rose will continue to report to company founder Michael Klein.
Jacobs Media Seeks Responses for Air Talent Questionnaire
Jacobs Media is accepting responses until Tuesday, July 23rd for its annual air talent questionnaire.
Audio Advertising More Memorable Than Other Mediums, New Veritonic Survey Shows
“If your brand is prioritizing investments in outdoor, display, social, and video ads over audio, it’s time to reassess your media strategy.”