Tag: Media Business
Browse our Latest articles!
To Nielsen or Not to Nielsen, That is the Question
The industry needs audience measurement. Call it ratings or whatever you want, we need to understand the composition of our audiences.
Nielsen Ends Radio Ratings in 3 More Markets
In total, Nielsen has ended rating services for more than 30 markets since 2016.
8 Ways to Take Your Commercials From Drab to Fab
Our main source of income is derived from commercials. There are a lot of bad commercials.
Salem Media Group Sees Drop in 2023 Broadcast Revenue, Slight Increase in Digital
Digital revenue at the company was up 4.1% with increases from the Salem Podcast Network, Salem News Channel, and digital marketing.
SiriusXM Subsidy AdzWizz Agrees to Advertising Deal with Locked On Podcast Network
SiriusXM will sell Locked On inventory through a new collection of content provided by the satellite service.
4 Hubbard Family Members Honored in 2024 Minnesota Broadcasters Hall of Fame Class
The 2024 Minnesota Broadcasters Hall of Fame class will officially be inducted on Tuesday, October 1st, in a ceremony held in Rochester.
An Open Letter to Elon Musk
What I believe you are trying to do with X is break the media. If this is the case you need people who believe in what you are doing.
Soledad O’Brien to Receive 2024 Insight Award at NAB Show
"This honor is well-deserved, and we look forward to celebrating her incredible work.”
Cable TV Only Medium to See Drop in Political Advertising in 2024, BIA Report Shows
The medium is forecasted to see a drop of nearly $183 million in 224 compared to the last two major political cycles.
Audacy Debuts AI Contextual Advertising for Podcasts
With the new features, Audacy's advertising partners will be able to more strategically place ads within specific podcast episodes and deliver ads when listeners are most engaged.