Tag: Media Industry
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Takeaways From The Newsletter Conference and Why the Radio Industry Should’ve Been There
"There's tons of opportunity out there but sometimes you have to enter new rooms to find out."
Barrett Media Sharpens Its Content, Newsletters, Video, and Social Media Today
"We're making adjustments to better serve and expand our audience and partnerships."
Yahoo Sports and Yahoo Finance Launch Sports Business Hub With Barrett Media Included
"The new sports business hub unites some of the most respected names in sports business journalism."
iHeartMedia, Omnicom Study Shows Audio Ads Drive Major Lift Across Every Key Brand Metric
A new study from iHeartMedia and Omnicom Media Group delivers a clear message to advertisers. Audio isn't background noise — it's a performance engine.
The...
The Industry According To….Pat Paxton, Saga Communications
"There is some amazing radio being done in smaller markets. Incredibly talented people who could be working in major markets but choose not to. I think they are underappreciated and underestimated in our industry."
The Three People Every Radio Station Needs — And Why Most Are Missing One
If you have all three, you can build something people remember. If you are missing one, your station can still function, but it will underperform.
The Industry According To….Randy Lane, The Randy Lane Company
"If you want ratings and revenue, the radio show must be priority #1. The ROI still favors the show first and digital as an important second."
Barrett Media Welcomes David Hill and Bethany Kent as Music Radio Editors
"They will serve as co-editors of our Music Radio coverage, adding daily news, regular columns and features, working with our writers, and contributing in the future to additional video projects."
Audacy’s Changes Captured the Industry’s Attention, But Many Missed the Reminders of What Makes Radio Great
"Radio is at its best when it's fun, unpredictable, and showcasing its creativity and connection."
Can Radio Program Directors Separate Kanye West aka Ye from His Music?
"Any artist who can put up those kinds of numbers clearly has a place on the radio."