Tag: Media Industry
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iHeartMedia, Omnicom Study Shows Audio Ads Drive Major Lift Across Every Key Brand Metric
A new study from iHeartMedia and Omnicom Media Group delivers a clear message to advertisers. Audio isn't background noise — it's a performance engine.
The...
The Industry According To….Pat Paxton, Saga Communications
"There is some amazing radio being done in smaller markets. Incredibly talented people who could be working in major markets but choose not to. I think they are underappreciated and underestimated in our industry."
The Three People Every Radio Station Needs — And Why Most Are Missing One
If you have all three, you can build something people remember. If you are missing one, your station can still function, but it will underperform.
The Industry According To….Randy Lane, The Randy Lane Company
"If you want ratings and revenue, the radio show must be priority #1. The ROI still favors the show first and digital as an important second."
Barrett Media Welcomes David Hill and Bethany Kent as Music Radio Editors
"They will serve as co-editors of our Music Radio coverage, adding daily news, regular columns and features, working with our writers, and contributing in the future to additional video projects."
Audacy’s Changes Captured the Industry’s Attention, But Many Missed the Reminders of What Makes Radio Great
"Radio is at its best when it's fun, unpredictable, and showcasing its creativity and connection."
Can Radio Program Directors Separate Kanye West aka Ye from His Music?
"Any artist who can put up those kinds of numbers clearly has a place on the radio."
Brendan Carr Under Fire as Ted Cruz and Maria Cantwell Question the FCC’s Nexstar-Tegna Decision
"The senators are demanding a response from Carr by April 13th."
Saga Communications SVP of Content Pat Paxton: Government Funding of Public Media is ‘Crazy and Wrong’
"My colleagues and competitors don't get federal funding. We have to compete in the free market like any other business."
The 2026 Barrett Media Audio Summit Welcomes Murphy, Sam & Jodi, Tim Roberts, Steve Salhany, James Kurdziel and Devin Steel
We are three and a half months away from hosting one of the media industry's most important conferences. The 2026 Barrett Media Audio Summit...