If you’re attending the Barrett Media Audio Summit this week, here’s another reason to keep your eyes open. Point-To-Point Marketing is awarding a $20,000 Audience Development Campaign to one lucky attendee — and entering couldn’t be simpler.
Throughout the SVA Theatre, you will find Point-To-Point movie posters on display. They are funny, creative and will immediately get your attention. Scan the QR code on any poster, complete the entry form, and you’re in. The winner will be drawn after the Summit is over on Monday, July 6th. Point to Point will announce the winner on the company’s website and social media accounts.
Our friends at Locked On won this contest at last year’s sports summit. They can attest to the great work PTP does. For those who haven’t had the pleasure of partnering with them, here’s what one lucky organization is going to win.
What to Expect
The campaign delivers more than 2,000,000 paid social impressions through a customized audience development strategy built around your brand’s specific goals. Whether you’re trying to grow a radio station’s ratings, increase podcast downloads, build a streaming audience, drive video views or sell tickets to a live event, PTP has the experience and the infrastructure to move the needle.
There’s also a revenue component worth paying attention to. The campaign can be structured around a sponsor. That means the winner has the ability to monetize the promotion and keep 100% of the sponsorship revenue. That’s not a giveaway — that’s a fully funded marketing campaign with a built-in business opportunity attached to it.
Winners also receive weekly reporting and direct collaboration with the PTP team throughout the campaign, so this isn’t something that gets handed off and forgotten. It’s a working partnership with people who have spent nearly three decades helping media brands grow audiences across radio, podcasting, streaming, YouTube and digital media.
Point-To-Point has been a valued partner of Barrett Media and are our presenting sponsor of the 2026 Audio Summit. This giveaway reflects exactly the kind of tangible value they bring to the table for media brands at every level.
The Summit runs Tuesday, June 30th through Thursday, July 2nd at the SVA Theatre in New York City. Keep an eye out for the posters, scan the code and get your entry in.
Good luck.
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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
