Tag: Tim Bronsil
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Podcast Study 2026 Finds Radio Reaches Podcasting’s Most Valuable Listeners
"79% of Podcast Superfans listen to local radio every week. This presents radio broadcasters with a tremendous opportunity to pull usage from these important consumers."
The Podcast Study 2026: 40% of Listeners Say Host-Read Ads Influence Purchases
“For us, the next step is applying what we learned. We have much more knowledge now about how people discover content, what makes them stay, and what separates a highly engaged consumer from everyone else."
Point to Point Marketing, Strategic Solutions Podcast Study Finds 18% of Podcast Consumers Are Prime Prospects
"If you can move that group forward, you have the potential to significantly grow your Superfan base.”
New Point-to-Point Marketing, Strategic Solutions Research Data Shows Why Podcast Listeners Tune Into Favorite Shows
"This study tracks the entire engagement funnel: discovery, loyalty, and the point where a follower becomes a Superfan, so producers can stop guessing."
Point-to-Point Marketing, Strategic Solutions to Release Results of ‘The Podcast Study 2026’
“The first Podcast Study reinforced something we believe strongly at Point-To-Point: there is enormous opportunity to grow podcast audiences, but growth doesn’t happen by accident."
Point-To-Point Marketing to Award $20,000 Audience Development Campaign at the 2026 Barrett Media Audio Summit
"The campaign delivers more than 2,000,000 paid social impressions through a customized audience development strategy built around your brand's specific goals."
Point to Point Marketing Signs On as Presenting Sponsor of the Barrett Media Audio Summit
"We're proud to support a Summit focused on ideas, growth, and the future of our industry."
Podcast Listeners Want Content to Start Immediately in New Episodes, New Data Shows
“A fast start is critical for podcasters and broadcasters alike."
Where Are Sports Media’s Innovations, Ideas and Solutions?
"Innovation, ideas, and revenue-first leaders are going to matter more than content and ratings evaluators."
An Education on Audience Development
"I think back to the days when cable was going to kill local television. I still watch my local television station. And I believe that there is no way podcasting or audio consumption on digital only is going to kill radio."