Tag: Point To Point Marketing

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Point-To-Point Marketing to Award $20,000 Audience Development Campaign at the 2026 Barrett Media Audio Summit

Columns Jason Barrett Jason Barrett -
"The campaign delivers more than 2,000,000 paid social impressions through a customized audience development strategy built around your brand's specific goals."

Audacy CEO Kelli Turner to Speak at the 2026 Barrett Media Audio Summit in New York City

Columns Jason Barrett Jason Barrett -
"Kelli will join me for the Keynote Conversation on Tuesday, June 30th."

The 2026 Barrett Media Audio Summit Reveals Its First 22 Speakers

Columns Jason Barrett Jason Barrett -
"This event is designed to serve executives, managers, programmers, talent, sales/advertising professionals, and anyone who has an interest in better understanding the audio business."

Point to Point Marketing Signs On as Presenting Sponsor of the Barrett Media Audio Summit

Business Jason Barrett Jason Barrett -
"We're proud to support a Summit focused on ideas, growth, and the future of our industry."

Meet The Leaders: Chris Balfe, Chief Executive Officer, Red Seat Ventures

"Meet The" Series John Mamola John Mamola -
"I think Red Seat Ventures really has a chance of being the next-generation network or next-generation provider for A-list talent. That's certainly our goal."

2025 BSM Summit Presented by Point to Point Marketing: Day 1 Recap

Columns BSM Staff BSM Staff -
Key takeaways from this year's sessions and speakers from day one of the Barrett Media Sports Summit

Chicago Sports Radio Legend Mike North to Receive the Lifetime Achievement Award at the 2025 BSM Summit

Columns Jason Barrett Jason Barrett -
"I’m humbled and proud to receive this honor. I love radio, and can't wait to see everyone at the Summit."

Meet The Leaders: Mike Hartel, Alpha Media

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"Now, we've never been in a better position as a medium. The only problem is we are the only ones who know it."

Meet The Leaders: David Kantor, Radio One and Reach Media

"Meet The" Series Demetri Ravanos Demetri Ravanos -
“What we decided was to compete locally, we needed to have bigger footprints.”

Meet The Leaders: Kevin LeGrett, iHeartMedia

"Meet The" Series Demetri Ravanos Demetri Ravanos -
“What we've had to do is we have to make sure people understand that we can enter through several doors where our competitors can’t.”
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."