Tag: Point To Point Marketing

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Meet the Leaders: Tina Murley, Beasley Media Group

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Meet The Leaders: Sam Pines, Good Karma Brands

Barrett Media produces over 20 stories per day on the music, news, and sports media industries. To make sure you're updated on the latest...

Meet The Leaders: Ginny Hubbard, Hubbard Broadcasting

Hubbard Broadcasting may be a big business, but it’s still a family business. That’s why you shouldn’t be surprised that the leader of most...

Meet the Leaders: Scott Sutherland, Bonneville International

There are very few people in corporate leadership positions in radio that I have talked to as much as I have talked to Scott...

Meet The Leaders: Pat Paxton, Saga Communications

“There are very few that can out-local us. That's our unique calling card and that's what will continue to be our specialty.”

Point-To-Point Marketing Celebrates Ten Years of SocialBounce and 2 Billion Impressions

Point-To-Point Marketing, who partners with many radio brands and talent, is celebrating two milestones. August marks the 10th anniversary for SocialBounce, the company's audience...

Meet The Bettors: John Jastremski, The Ringer

“I think the lines, without question, tell a story.”

Meet The Bettors: Todd Fuhrman, CBS Sports HQ and Bet the Board

"To say that every sports bettor, even inside the audience that we've cultivated over the years, is looking for the exact same thing, I think would be a little bit foolish from my perspective."

Meet The Bettors: Ben Mintz, Barstool Sports

“The thing I always say about Barstool is take what you do seriously, but don't take yourself too seriously.”

Meet The Bettors: Mike Francesa, BetRivers

Who do you like in the game?’ ‘Who do you like in the series?’ That’s really what sports talk has always been about, opinions. I mean that’s always a part of it.”

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."