Tag: Point To Point Marketing

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."