Tag: Point To Point Marketing

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The Industry According To: Kathleen, Kesley, & Chris, Columbia Records

"Relationships matter. Analytics matter. Being able to speak the language matters."

Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

Meet The Bettors: Joe Fortenbaugh, ESPN

“If you're taking valuable time out of your day to listen to me on television or radio, I owe you big.”

Meet The Bettors: Ariel Epstein, Fanatics

“Even if you don't take my bet, at least I hope I gave you good information that taught you something.”

Meet The Bettors: Gil Alexander, VSiN

"I want the listener to recognize that the show might be smarter than most, but is not so smart that it isn't entertaining."

Meet The Bettors: Chad Millman, Action Network

“We're not going to grow in the way that we want to grow if we're only thinking about the hardcore bettor that we were serving in 2018.”

Meet The Bettors: Chris ‘The Bear’ Fallica, FOX Sports

"I think the goal is to try and give you information that's palpable and that people can digest and absorb."

Meet The Podcasters – John Middlekauff, The Volume

"I worked in college football and I worked in the NFL, and the reality is you talk about it in those buildings like a fan would talk. 'Is this player better than the other player?' 'This coach sucks.' I mean, you have the same conversations."

Meet The Podcasters: Pablo Torre, Meadowlark Media

“Building a docu-style YouTube channel, that's the next challenge. I don't think anyone else is trying that because it's insane.”

Meet The Podcasters – Mike Golic, DraftKings

"I'm sixty years old, I've seen the change, but in all honesty, to me, you turn the microphone on and I'm just doing a show."

Meet The Podcasters: Mike Francesa, BetRivers

"You know, one thing that happens, and clearly it happened to me, your audience grows older with you. If you're lucky enough to have a big audience, your audience gets older with you."

Meet the Market Managers: Chad Boeger, Union Broadcasting Kansas City

"I think people know that we're locally owned and operated, and that goes so far because people know how much we are part of the community."

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Why TikTok Followers Don’t Equal Radio Talent

"Some creators can. Others simply do not translate."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio

"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."

A.I. in Radio: Where Is the Uncrossable Line?

"A.I. does not live in local markets, play games at your remotes, connect with listeners, or comprehend what culture you have built inside your cluster."