Tag: Point To Point Marketing

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Meet The Bettors: Joe Fortenbaugh, ESPN

"Meet The" Series Demetri Ravanos Demetri Ravanos -
“If you're taking valuable time out of your day to listen to me on television or radio, I owe you big.”

Meet The Bettors: Ariel Epstein, Fanatics

"Meet The" Series Demetri Ravanos Demetri Ravanos -
“Even if you don't take my bet, at least I hope I gave you good information that taught you something.”

Meet The Bettors: Gil Alexander, VSiN

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"I want the listener to recognize that the show might be smarter than most, but is not so smart that it isn't entertaining."

Meet The Bettors: Chad Millman, Action Network

"Meet The" Series Demetri Ravanos Demetri Ravanos -
“We're not going to grow in the way that we want to grow if we're only thinking about the hardcore bettor that we were serving in 2018.”

Meet The Bettors: Chris ‘The Bear’ Fallica, FOX Sports

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"I think the goal is to try and give you information that's palpable and that people can digest and absorb."

Meet The Podcasters – John Middlekauff, The Volume

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"I worked in college football and I worked in the NFL, and the reality is you talk about it in those buildings like a fan would talk. 'Is this player better than the other player?' 'This coach sucks.' I mean, you have the same conversations."

Meet The Podcasters: Pablo Torre, Meadowlark Media

"Meet The" Series Demetri Ravanos Demetri Ravanos -
“Building a docu-style YouTube channel, that's the next challenge. I don't think anyone else is trying that because it's insane.”

Meet The Podcasters – Mike Golic, DraftKings

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"I'm sixty years old, I've seen the change, but in all honesty, to me, you turn the microphone on and I'm just doing a show."

Meet The Podcasters: Mike Francesa, BetRivers

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"You know, one thing that happens, and clearly it happened to me, your audience grows older with you. If you're lucky enough to have a big audience, your audience gets older with you."

Meet the Market Managers: Chad Boeger, Union Broadcasting Kansas City

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"I think people know that we're locally owned and operated, and that goes so far because people know how much we are part of the community."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

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"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."