Tag: Point To Point Marketing

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Meet The Market Managers: Chris Soechtig, iHeartMedia, Tampa Bay

"The frenzy around influencer marketing, it's given us the opportunity to leverage the relationship our talent have with their listener bases and go out and meet with clients and help tell that story."

Meet the Market Managers: Dave Fleck, KSE Denver

"I think you create a culture. That's what's important to me - creating a culture where we want to win. We want to be the best."

Meet the Market Managers: David Yadgaroff, Audacy Philadelphia

"It's hard to replace somebody as iconic as Angelo, who really lived and breathed his role, setting the agenda for the Philadelphia sports fan."

Meet the Market Managers: Todd Farquharson, Gow Media Houston

"I can walk into a meeting and say, 'Well, we're just like you. We're a local business born and raised right here in Houston, Texas. So we're very similar to you.' I think owners of businesses appreciate that."

Meet The Market Managers: Natalie Marsh, Lotus Communications, Las Vegas

"We pride ourselves on who we are as a group and why the sports teams want to be affiliated with us."

Meet the Market Managers: Todd Markiewicz, Tegna Inc. Columbus

"I love this industry. It's all I've ever done my entire career and I've done it at a variety of places around the country. It's been very good to me and my family, and I love it. I'm passionate about radio."

Meet The Market Managers: Vinny DiMarco, Good Karma Brands New York

"I think radio is still the great medium that it's always been. You know, there's a lot more challenges now as there are a lot more competitors, not just from the radio side of things, but we're dealing with really any medium."

Meet The Market Manager: Mark Glynn, iHeartMedia Seattle

"It doesn't matter if it's this industry or it's a medical device industry. It's always is always evolving and always changing. There's always going to be a competitor that's going to come in and it's going to shake things up, and you always have to be on your toes."

Meet The Market Managers: Jay Davis, Cumulus Media Oklahoma City

"We've had these great radio stations for a long time and we've kept our top talent on the air. So we've been very consistent with what our presentation sounds like, looks like, etc.  I think people see it as destination employment."

Meet the Market Managers: Steve Wexler, Good Karma Brands Milwaukee

"I think the good programmers have a vision and they have a sense of the brand, but they also want to get better all the time. Hopefully, I help them do that."

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."