Tag: Point To Point Marketing

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The Industry According to Gary Jay, Land Shark Promotion Studio

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"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

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"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

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"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

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"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

Meet The Market Managers: Ryan Hatch, Bonneville International Phoenix

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"Our pitch is that these brands have a connection to the market. That works for us, and that works because it's emotional. It works because it's local. It works because of the creative messaging behind it."

Meet The Market Managers: Mary Menna, Beasley Broadcast Group Boston

"Meet The" Series BSM Staff BSM Staff -
"You know, fans in every market are a little bit different. So I think there is something to be learned from us here, but I don't think you could just replicate it in ten different markets and expect that exact the same success."

Meet The Market Managers: Debbie Kenyon, Audacy Detroit

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"We've never been judged on Men 25-54. We've always been judged on adults, and we're top one, two, or three consistently for probably ten, 12 years, 14 years running."

Meet the Market Managers: DJ Hodge, iHeartMedia Cincinnati

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"When you see Mo and Lance have 70,000 Twitter followers, you know exactly how important they are in the market. You know exactly how big their level of impact is. Believe me, the businesses in Cincinnati know that."

Meet The Market Managers: Dan Seeman, Hubbard Broadcasting Minneapolis

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"I always say every 24 year old turns 25. I don't think they wake up on their 25th birthday and say 'Geez, I've got to figure this FM and AM radio thing out.' It's baked in, right? So they're taking their media habits right into the prime of that demo."

Meet The Market Managers: Keith Williams, Good Karma Brands Chicago

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"I think we just love being creative. It stands out and it does amazing things for our partners."

Meet The Market Managers: Joe Bell, Beasley Media Philadelphia

"Meet The" Series Demetri Ravanos Demetri Ravanos -
"I don't consider myself a sales guy. I have always considered myself a radio guy who could sell."

Point-To-Point Marketing Agrees to Multi-Year Deal with USRN

Radio BNM Staff BNM Staff -
Point-To-Point represents customers throughout the United States and Canada. They provide social, digital, direct mail, and at-work marketing campaigns for clients. 

An Education on Audience Development

Columns Jason Barrett Jason Barrett -
"I think back to the days when cable was going to kill local television. I still watch my local television station. And I believe that there is no way podcasting or audio consumption on digital only is going to kill radio."

Get Ready To ‘Meet The Market Managers’

Columns Jason Barrett Jason Barrett -
"There are so many questions to be answered as we try to move our industry forward while battling stiffer competition, changes in technology, and difficulties created by Covid-19, and who better to ask than those tasked with navigating our brands thru a sea of uncertainty."
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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

Columns 0
"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

Columns 0
"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

Columns 0
"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

Features 0
"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."