Tag: Point To Point Marketing

"Our pitch is that these brands have a connection to the market. That works for us, and that works because it's emotional. It works because it's local. It works because of the creative messaging behind it."

"You know, fans in every market are a little bit different. So I think there is something to be learned from us here, but I don't think you could just replicate it in ten different markets and expect that exact the same success."

"We've never been judged on Men 25-54. We've always been judged on adults, and we're top one, two, or three consistently for probably ten, 12 years, 14 years running."

"When you see Mo and Lance have 70,000 Twitter followers, you know exactly how important they are in the market. You know exactly how big their level of impact is. Believe me, the businesses in Cincinnati know that."

"I always say every 24 year old turns 25. I don't think they wake up on their 25th birthday and say 'Geez, I've got to figure this FM and AM radio thing out.' It's baked in, right? So they're taking their media habits right into the prime of that demo."

"I think we just love being creative. It stands out and it does amazing things for our partners."

"I don't consider myself a sales guy. I have always considered myself a radio guy who could sell."

Point-To-Point represents customers throughout the United States and Canada. They provide social, digital, direct mail, and at-work marketing campaigns for clients. 

"I think back to the days when cable was going to kill local television. I still watch my local television station. And I believe that there is no way podcasting or audio consumption on digital only is going to kill radio."

"There are so many questions to be answered as we try to move our industry forward while battling stiffer competition, changes in technology, and difficulties created by Covid-19, and who better to ask than those tasked with navigating our brands thru a sea of uncertainty."