"The minority investment will aim to broaden distribution as ESPN works on executing “Project Flagship,” a plan to unveil a direct-to-consumer (DTC) offering."
Utilizing ChatGPT -- which is powered by AI company OpenAI -- will purportedly provide "humanlike answers" to questions placed with the search engine, rather than just links that match the searched query.
"Watching college football on a Saturday. That ticker is peanut butter and jelly. Taking that thing of all the things you could take away from ESPN. That's what they chose?"